Brandwave

Gerflor vs Pergo:Which is more popular in New Zealand?

In October 2026, Gerflor had more branded searches than Pergo among vinyl and laminate flooring brands in New Zealand. Gerflor had about 150 branded searches, while Pergo had 70. Gerflor made up 6.9% of all vinyl and laminate flooring brand searches we track, and Pergo accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about vinyl and laminate flooring brands, Pergo appeared in four of the five answers and Gerflor in one. Pergo was mentioned before Gerflor in two out of three answers.

Among vinyl and laminate flooring brands in New Zealand in October 2026

Who do people search for more?

Gerflor, about 2 searches for every 1 for Pergo

Gerflor 150 searchesPergo 70 searches

Who does AI mention more?

Pergo, mentioned in 4 of 5 answers, Gerflor in 1

Pergo in 4 of 5Gerflor in 1 of 5

Who does AI recommend more?

Pergo, named ahead of Gerflor in 2 of 3 answers

Pergo first in 2Gerflor first in 1

Follow Gerflor vs Pergo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pergo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gerflor was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pergo was listed before Gerflor in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Karndean1st
  2. Quick-Step2nd
  3. Pergo3rd
  4. Gerflor4th
  5. Tarkett–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Quick-Step4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pergo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karndean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gerflor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarkett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vinyl and laminate flooring brands

5 answers

  • Asked ChatGPT

    “Which vinyl and laminate flooring brand should I buy in New Zealand?”

    1. 1Quick-Step
    2. 2Pergo
    3. 3Karndean

  • Asked ChatGPT

    “What are the best vinyl and laminate flooring brands in New Zealand?”

    1. 1Karndean
    2. 2Gerflor
    3. 3Quick-Step
    4. 4Pergo

  • Asked ChatGPT

    “What's the best vinyl and laminate flooring brand in New Zealand for a home renovation?”

    1. 1Karndean
    2. 2Quick-Step
    3. 3Pergo

  • Searched Google, AI Overview

    “vinyl plank flooring nz”

    1. Searched Google, AI Overview

      “laminate flooring nz”

      1. 1Quick-Step
      2. 2Pergo

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Gerflor or Pergo more popular in search?

    This chart shows how often people search Google for Gerflor and Pergo by name. Each line represents a brand's share of searches for all five vinyl and laminate flooring brands we track, month by month, from searches in New Zealand.

    Gerflor and Pergo among vinyl and laminate flooring brands in New Zealand, by month

    Share of searches by month for Gerflor, Pergo. The figures are in the table below the chart.

    View monthly share of searches table
    MonthQuick-StepKarndeanTarkettGerflorPergo
    Nov 202550.8%26.9%15.5%3.8%2.9%
    Dec 202561.9%19%11.3%4.9%2.8%
    Jan 202650%24.3%12.6%9.8%3.3%
    Feb 202654.1%21.6%14.4%5.9%4.1%
    Mar 202651.4%22.6%15.6%7%3.5%
    Apr 202649.6%25.8%14.6%6.3%3.8%
    May 202651.2%23.5%15%6.9%3.5%
    Jun 202653.6%20.9%15.7%7.7%2.1%
    Jul 202653.8%20.6%16.8%5.9%2.9%
    Aug 202653%23.9%15%5.3%2.8%
    Sep 202649.1%22.9%19.3%5.5%3.2%
    Oct 202646.8%24.8%18.3%6.9%3.2%

    How has branded search for Gerflor and Pergo changed in New Zealand over the last 12 months?

    3 findings

    How did search popularity change for New Zealand vinyl and laminate flooring brands in October 2026?

    1 change

    1. In October 2026, Gerflor gained share of searches among vinyl and laminate flooring brands in New Zealand, from 5.5% to 6.9%.

    How are Gerflor’s and Pergo’s branded searches counted?

    24 search terms

    Brandwave collects information about searches that people make online using Gerflor’s and Pergo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Gerflor

    23 branded search terms

    • gerflor
    • gerflor ballerina
    • gerflor flooring
    • gerflor gti
    • gerflor gti max
    • gerflor linoleum
    • gerflor primer
    • gerflor pvc
    • gerflor senso
    • gerflor senso adjust
    • gerflor senso natural
    • gerflor senso rustic
    • gerflor senso urban
    • gerflor sports flooring
    • gerflor taraflex
    • gerflor tarasafe
    • gerflor tarasafe ultra
    • gerflor texline
    • gerflor texline hqr
    • gerflor vinyl
    • gerflor vinyl flooring
    • gerflor virtuo
    • vinyl gerflor

    Pergo

    1 branded search term

    • pergo

    How the Brand Demand Index is measured

    Other head-to-heads among vinyl and laminate flooring brands

    Creator with pink hair and a pink jacket

    Put your own brand in this comparison

    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

    Start free