Brandwave

How popular isPergo?

In October 2026, people searched for Pergo by name about 70 times in New Zealand, about the same as the previous year. These searches made up 3.2% of all New Zealand vinyl and laminate flooring brand searches, placing Pergo fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about vinyl and laminate flooring brands, Pergo appeared in four of the five answers and was the third most recommended of the five.

Search and AI answers in October 2026

Pergo is the fifth most searched of 5 competitors and the third most recommended in the AI answers we collected.

  1. Quick-StepShare of searches 46.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. KarndeanShare of searches 24.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. TarkettShare of searches 18.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. GerflorShare of searches 6.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. PergoShare of searches 3.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Pergo website (opens in a new tab)

Follow Pergo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pergo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pergo is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Karndean1st
  2. Quick-Step2nd
  3. Pergo3rd
  4. Gerflor4th
  5. Tarkett–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Quick-Step4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pergo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karndean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gerflor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarkett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vinyl and laminate flooring brands

5 answers

  • Asked ChatGPT

    “Which vinyl and laminate flooring brand should I buy in New Zealand?”

    1. 1Quick-Step
    2. 2Pergo
    3. 3Karndean

  • Asked ChatGPT

    “What are the best vinyl and laminate flooring brands in New Zealand?”

    1. 1Karndean
    2. 2Gerflor
    3. 3Quick-Step
    4. 4Pergo

  • Asked ChatGPT

    “What's the best vinyl and laminate flooring brand in New Zealand for a home renovation?”

    1. 1Karndean
    2. 2Quick-Step
    3. 3Pergo

  • Searched Google, AI Overview

    “vinyl plank flooring nz”

    1. Searched Google, AI Overview

      “laminate flooring nz”

      1. 1Quick-Step
      2. 2Pergo

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    How often do people search for Pergo compared with other New Zealand vinyl and laminate flooring brands?

    Pergo against vinyl and laminate flooring brands in New Zealand, by month

    Share of searches by month for Quick-Step, Karndean, Tarkett, Gerflor, Pergo. The figures are in the table below the chart.

    View monthly share of searches table
    MonthQuick-StepKarndeanTarkettGerflorPergo
    Nov 202550.8%26.9%15.5%3.8%2.9%
    Dec 202561.9%19%11.3%4.9%2.8%
    Jan 202650%24.3%12.6%9.8%3.3%
    Feb 202654.1%21.6%14.4%5.9%4.1%
    Mar 202651.4%22.6%15.6%7%3.5%
    Apr 202649.6%25.8%14.6%6.3%3.8%
    May 202651.2%23.5%15%6.9%3.5%
    Jun 202653.6%20.9%15.7%7.7%2.1%
    Jul 202653.8%20.6%16.8%5.9%2.9%
    Aug 202653%23.9%15%5.3%2.8%
    Sep 202649.1%22.9%19.3%5.5%3.2%
    Oct 202646.8%24.8%18.3%6.9%3.2%

    1. 1.Quick-Step

      46.8%

      Held 1st. 1K estimated branded searches, -4.7% vs prior month. Share -2.3 points.

    2. 2.Karndean

      24.8%

      Held 2nd. 540 estimated branded searches, +8% vs prior month. Share +1.8 points.

    3. 3.Tarkett

      18.3%

      Held 3rd. 400 estimated branded searches, -4.8% vs prior month. Share -0.9 points.

    4. 4.Gerflor

      6.9%

      Held 4th. 150 estimated branded searches, +25% vs prior month. Share +1.4 points.

    5. 5.Pergo

      3.2%

      Held 5th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Pergo and its closest rivals

    Every comparison with Pergo

    4 comparisons

    How has branded search demand for Pergo changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending October 2026, estimated monthly branded searches for Pergo in New Zealand held steady at 70.
    • Across the 12 months ending October 2026, Pergo’s share of searches among vinyl and laminate flooring brands in New Zealand peaked at 4.1% in February 2026 and was lowest at 2.1% in June 2026.

    How did search popularity change for New Zealand vinyl and laminate flooring brands in October 2026?

    4 changes

    1. In October 2026, Karndean gained share of searches among vinyl and laminate flooring brands in New Zealand, from 22.9% to 24.8%.

    2. In October 2026, Gerflor gained share of searches among vinyl and laminate flooring brands in New Zealand, from 5.5% to 6.9%.

    3. In October 2026, Quick-Step lost share of searches among vinyl and laminate flooring brands in New Zealand, from 49.1% to 46.8%.

    4. In October 2026, Tarkett lost share of searches among vinyl and laminate flooring brands in New Zealand, from 19.3% to 18.3%.

    How are Pergo’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Pergo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • pergo

    Do you work for Pergo? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Creator with pink hair and a pink jacket

    Is Pergo your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

    Start free