Brandwave

Pergo vs Quick-Step:Which is more popular in New Zealand?

In October 2026, Quick-Step had more branded searches than Pergo among vinyl and laminate flooring brands in New Zealand. Quick-Step had about 1,020 branded searches, while Pergo had 70. Quick-Step made up 46.8% of all vinyl and laminate flooring brand searches we track, and Pergo accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about vinyl and laminate flooring brands, Pergo and Quick-Step each appeared in four of the five answers. Quick-Step was mentioned before Pergo in every answer.

Among vinyl and laminate flooring brands in New Zealand in October 2026

Who do people search for more?

Quick-Step, about 15 searches for every 1 for Pergo

Quick-Step 1K searchesPergo 70 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Pergo in 4 of 5Quick-Step in 4 of 5

Who does AI recommend more?

Quick-Step, named ahead of Pergo in every answer

Quick-Step first in 3Pergo never first

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Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pergo and Quick-Step were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Quick-Step was listed before Pergo in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Karndean1st
  2. Quick-Step2nd
  3. Pergo3rd
  4. Gerflor4th
  5. Tarkett–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Quick-Step4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pergo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karndean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gerflor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarkett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vinyl and laminate flooring brands

5 answers

  • Asked ChatGPT

    “Which vinyl and laminate flooring brand should I buy in New Zealand?”

    1. 1Quick-Step
    2. 2Pergo
    3. 3Karndean

  • Asked ChatGPT

    “What are the best vinyl and laminate flooring brands in New Zealand?”

    1. 1Karndean
    2. 2Gerflor
    3. 3Quick-Step
    4. 4Pergo

  • Asked ChatGPT

    “What's the best vinyl and laminate flooring brand in New Zealand for a home renovation?”

    1. 1Karndean
    2. 2Quick-Step
    3. 3Pergo

  • Searched Google, AI Overview

    “vinyl plank flooring nz”

    1. Searched Google, AI Overview

      “laminate flooring nz”

      1. 1Quick-Step
      2. 2Pergo

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Pergo or Quick-Step more popular in search?

    This chart shows how often people search Google for Pergo and Quick-Step by name. Each line represents a brand's share of searches for all five vinyl and laminate flooring brands we track, month by month, from searches in New Zealand.

    Pergo and Quick-Step among vinyl and laminate flooring brands in New Zealand, by month

    Share of searches by month for Quick-Step, Pergo. The figures are in the table below the chart.

    View monthly share of searches table
    MonthQuick-StepKarndeanTarkettGerflorPergo
    Nov 202550.8%26.9%15.5%3.8%2.9%
    Dec 202561.9%19%11.3%4.9%2.8%
    Jan 202650%24.3%12.6%9.8%3.3%
    Feb 202654.1%21.6%14.4%5.9%4.1%
    Mar 202651.4%22.6%15.6%7%3.5%
    Apr 202649.6%25.8%14.6%6.3%3.8%
    May 202651.2%23.5%15%6.9%3.5%
    Jun 202653.6%20.9%15.7%7.7%2.1%
    Jul 202653.8%20.6%16.8%5.9%2.9%
    Aug 202653%23.9%15%5.3%2.8%
    Sep 202649.1%22.9%19.3%5.5%3.2%
    Oct 202646.8%24.8%18.3%6.9%3.2%

    How has branded search for Pergo and Quick-Step changed in New Zealand over the last 12 months?

    3 findings

    How did search popularity change for New Zealand vinyl and laminate flooring brands in October 2026?

    1 change

    1. In October 2026, Quick-Step lost share of searches among vinyl and laminate flooring brands in New Zealand, from 49.1% to 46.8%.

    How are Pergo’s and Quick-Step’s branded searches counted?

    25 search terms

    Brandwave collects information about searches that people make online using Pergo’s and Quick-Step’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Pergo

    1 branded search term

    • pergo

    Quick-Step

    24 branded search terms

    • quick step classic
    • quick step flooring
    • quick step impressive
    • quick step laminate
    • quick step majestic
    • quick step underlayment
    • quick step vinyl
    • quickstep
    • quickstep bathroom flooring
    • quickstep creo
    • quickstep eligna
    • quickstep engineered flooring
    • quickstep floor
    • quickstep flooring
    • quickstep flooring herringbone
    • quickstep flooring sale
    • quickstep flooring suppliers
    • quickstep flooring vinyl
    • quickstep herringbone flooring
    • quickstep herringbone laminate
    • quickstep impressive laminate
    • quickstep impressive oak
    • quickstep oak laminate
    • quickstep rigid vinyl

    How the Brand Demand Index is measured

    Other head-to-heads among vinyl and laminate flooring brands

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