Karndean vs Pergo:Which is more popular in New Zealand?
In October 2026, Karndean had more branded searches than Pergo among vinyl and laminate flooring brands in New Zealand. Karndean had about 540 branded searches, while Pergo had 70. Karndean made up 24.8% of all vinyl and laminate flooring brand searches we track, and Pergo accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about vinyl and laminate flooring brands, Pergo appeared in four of the five answers and Karndean in three. Karndean was mentioned before Pergo in two out of three answers.
Who do people search for more?
Karndean, about 8 searches for every 1 for Pergo
Who does AI mention more?
Pergo, mentioned in 4 of 5 answers, Karndean in 3
Who does AI recommend more?
Karndean, named ahead of Pergo in 2 of 3 answers
Follow Karndean vs Pergo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pergo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Karndean was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Karndean was listed before Pergo in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Karndean1st
Quick-Step2nd
Pergo3rd
Gerflor4th
Tarkett–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Quick-Step4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pergo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Karndean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gerflor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tarkett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vinyl and laminate flooring brands
5 answers
Asked ChatGPT
“Which vinyl and laminate flooring brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best vinyl and laminate flooring brands in New Zealand?”
Asked ChatGPT
“What's the best vinyl and laminate flooring brand in New Zealand for a home renovation?”
Searched Google, AI Overview
“vinyl plank flooring nz”
Searched Google, AI Overview
“laminate flooring nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Karndean or Pergo more popular in search?
This chart shows how often people search Google for Karndean and Pergo by name. Each line represents a brand's share of searches for all five vinyl and laminate flooring brands we track, month by month, from searches in New Zealand.
Share of searches by month for Karndean, Pergo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Quick-Step | Karndean | Tarkett | Gerflor | Pergo |
|---|---|---|---|---|---|
| Nov 2025 | 50.8% | 26.9% | 15.5% | 3.8% | 2.9% |
| Dec 2025 | 61.9% | 19% | 11.3% | 4.9% | 2.8% |
| Jan 2026 | 50% | 24.3% | 12.6% | 9.8% | 3.3% |
| Feb 2026 | 54.1% | 21.6% | 14.4% | 5.9% | 4.1% |
| Mar 2026 | 51.4% | 22.6% | 15.6% | 7% | 3.5% |
| Apr 2026 | 49.6% | 25.8% | 14.6% | 6.3% | 3.8% |
| May 2026 | 51.2% | 23.5% | 15% | 6.9% | 3.5% |
| Jun 2026 | 53.6% | 20.9% | 15.7% | 7.7% | 2.1% |
| Jul 2026 | 53.8% | 20.6% | 16.8% | 5.9% | 2.9% |
| Aug 2026 | 53% | 23.9% | 15% | 5.3% | 2.8% |
| Sep 2026 | 49.1% | 22.9% | 19.3% | 5.5% | 3.2% |
| Oct 2026 | 46.8% | 24.8% | 18.3% | 6.9% | 3.2% |
How has branded search for Karndean and Pergo changed in New Zealand over the last 12 months?
3 findings
- Karndean was ahead of Pergo in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Karndean’s share of searches among vinyl and laminate flooring brands in New Zealand moved from 26.9% to 24.8%, and its estimated monthly branded searches moved from 640 to 540.
- Across the 12 months ending October 2026, Pergo’s share of searches among vinyl and laminate flooring brands in New Zealand moved from 2.9% to 3.2%, and its estimated monthly branded searches held steady at 70.
How did search popularity change for New Zealand vinyl and laminate flooring brands in October 2026?
1 change

In October 2026, Karndean gained share of searches among vinyl and laminate flooring brands in New Zealand, from 22.9% to 24.8%.
How are Karndean’s and Pergo’s branded searches counted?
91 search terms
Brandwave collects information about searches that people make online using Karndean’s and Pergo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Karndean
90 branded search terms
- auburn oak karndean
- buy karndean
- buy karndean flooring
- champagne oak karndean
- coastline oak karndean
- flooring like karndean
- frosted stone karndean
- karndean
- karndean auburn oak
- karndean bathroom
- karndean bathroom flooring
- karndean birch
- karndean blush oak
- karndean burnt ginger
- karndean champagne oak
- karndean character oak
- karndean charred oak
- karndean classic oak
- karndean coastline oak
- karndean commercial
- karndean commercial flooring
- karndean concrete look
- karndean core lock
- karndean cotswold stone
- karndean country oak
- karndean cumbrian stone
- karndean da vinci
- karndean dark oak
- karndean dawn oak
- karndean distressed oak
- karndean ebony flooring
- karndean flooring
- karndean flooring distributors
- karndean flooring korlok
- karndean flooring lvt
- karndean flooring sale
- karndean flooring suppliers
- karndean french oak
- karndean greige oak
- karndean international
1–40 of 90
Pergo
1 branded search term
- pergo
Other head-to-heads among vinyl and laminate flooring brands

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.