Brandwave

Gerflor vs Quick-Step:Which is more popular in New Zealand?

In October 2026, Quick-Step had more branded searches than Gerflor among vinyl and laminate flooring brands in New Zealand. Quick-Step had about 1,020 branded searches, while Gerflor had 150. Quick-Step made up 46.8% of all vinyl and laminate flooring brand searches we track, and Gerflor accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about vinyl and laminate flooring brands, Quick-Step appeared in four of the five answers and Gerflor in one. Quick-Step was mentioned before Gerflor in two out of three answers.

Among vinyl and laminate flooring brands in New Zealand in October 2026

Who do people search for more?

Quick-Step, about 7 searches for every 1 for Gerflor

Quick-Step 1K searchesGerflor 150 searches

Who does AI mention more?

Quick-Step, mentioned in 4 of 5 answers, Gerflor in 1

Quick-Step in 4 of 5Gerflor in 1 of 5

Who does AI recommend more?

Quick-Step, named ahead of Gerflor in 2 of 3 answers

Quick-Step first in 2Gerflor first in 1

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Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quick-Step was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gerflor was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Quick-Step was listed before Gerflor in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Karndean1st
  2. Quick-Step2nd
  3. Pergo3rd
  4. Gerflor4th
  5. Tarkett–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Quick-Step4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pergo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karndean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gerflor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarkett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vinyl and laminate flooring brands

5 answers

  • Asked ChatGPT

    “Which vinyl and laminate flooring brand should I buy in New Zealand?”

    1. 1Quick-Step
    2. 2Pergo
    3. 3Karndean

  • Asked ChatGPT

    “What are the best vinyl and laminate flooring brands in New Zealand?”

    1. 1Karndean
    2. 2Gerflor
    3. 3Quick-Step
    4. 4Pergo

  • Asked ChatGPT

    “What's the best vinyl and laminate flooring brand in New Zealand for a home renovation?”

    1. 1Karndean
    2. 2Quick-Step
    3. 3Pergo

  • Searched Google, AI Overview

    “vinyl plank flooring nz”

    1. Searched Google, AI Overview

      “laminate flooring nz”

      1. 1Quick-Step
      2. 2Pergo

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Gerflor or Quick-Step more popular in search?

    This chart shows how often people search Google for Gerflor and Quick-Step by name. Each line represents a brand's share of searches for all five vinyl and laminate flooring brands we track, month by month, from searches in New Zealand.

    Gerflor and Quick-Step among vinyl and laminate flooring brands in New Zealand, by month

    Share of searches by month for Quick-Step, Gerflor. The figures are in the table below the chart.

    View monthly share of searches table
    MonthQuick-StepKarndeanTarkettGerflorPergo
    Nov 202550.8%26.9%15.5%3.8%2.9%
    Dec 202561.9%19%11.3%4.9%2.8%
    Jan 202650%24.3%12.6%9.8%3.3%
    Feb 202654.1%21.6%14.4%5.9%4.1%
    Mar 202651.4%22.6%15.6%7%3.5%
    Apr 202649.6%25.8%14.6%6.3%3.8%
    May 202651.2%23.5%15%6.9%3.5%
    Jun 202653.6%20.9%15.7%7.7%2.1%
    Jul 202653.8%20.6%16.8%5.9%2.9%
    Aug 202653%23.9%15%5.3%2.8%
    Sep 202649.1%22.9%19.3%5.5%3.2%
    Oct 202646.8%24.8%18.3%6.9%3.2%

    How has branded search for Gerflor and Quick-Step changed in New Zealand over the last 12 months?

    3 findings

    How did search popularity change for New Zealand vinyl and laminate flooring brands in October 2026?

    2 changes

    1. In October 2026, Gerflor gained share of searches among vinyl and laminate flooring brands in New Zealand, from 5.5% to 6.9%.

    2. In October 2026, Quick-Step lost share of searches among vinyl and laminate flooring brands in New Zealand, from 49.1% to 46.8%.

    How are Gerflor’s and Quick-Step’s branded searches counted?

    47 search terms

    Brandwave collects information about searches that people make online using Gerflor’s and Quick-Step’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Gerflor

    23 branded search terms

    • gerflor
    • gerflor ballerina
    • gerflor flooring
    • gerflor gti
    • gerflor gti max
    • gerflor linoleum
    • gerflor primer
    • gerflor pvc
    • gerflor senso
    • gerflor senso adjust
    • gerflor senso natural
    • gerflor senso rustic
    • gerflor senso urban
    • gerflor sports flooring
    • gerflor taraflex
    • gerflor tarasafe
    • gerflor tarasafe ultra
    • gerflor texline
    • gerflor texline hqr
    • gerflor vinyl
    • gerflor vinyl flooring
    • gerflor virtuo
    • vinyl gerflor

    Quick-Step

    24 branded search terms

    • quick step classic
    • quick step flooring
    • quick step impressive
    • quick step laminate
    • quick step majestic
    • quick step underlayment
    • quick step vinyl
    • quickstep
    • quickstep bathroom flooring
    • quickstep creo
    • quickstep eligna
    • quickstep engineered flooring
    • quickstep floor
    • quickstep flooring
    • quickstep flooring herringbone
    • quickstep flooring sale
    • quickstep flooring suppliers
    • quickstep flooring vinyl
    • quickstep herringbone flooring
    • quickstep herringbone laminate
    • quickstep impressive laminate
    • quickstep impressive oak
    • quickstep oak laminate
    • quickstep rigid vinyl

    How the Brand Demand Index is measured

    Other head-to-heads among vinyl and laminate flooring brands

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