Brandwave

Quick-Step vs Tarkett:Which is more popular in New Zealand?

In October 2026, Quick-Step had more branded searches than Tarkett among vinyl and laminate flooring brands in New Zealand. Quick-Step had about 1,020 branded searches, while Tarkett had 400. Quick-Step made up 46.8% of all vinyl and laminate flooring brand searches we track, and Tarkett accounted for 18.3%. When we asked ChatGPT and Google AI Overviews about vinyl and laminate flooring brands, Quick-Step appeared in four of the five answers and Tarkett in none.

Among vinyl and laminate flooring brands in New Zealand in October 2026

Who do people search for more?

Quick-Step, about 3 searches for every 1 for Tarkett

Quick-Step 1K searchesTarkett 400 searches

Who does AI mention more?

Quick-Step, mentioned in 4 of 5 answers, Tarkett in 0

Quick-Step in 4 of 5Tarkett in 0 of 5

Who does AI recommend more?

Quick-Step, the only one of the two named

Quick-Step first in 3Tarkett never named

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Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quick-Step was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tarkett did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Karndean1st
  2. Quick-Step2nd
  3. Pergo3rd
  4. Gerflor4th
  5. Tarkett–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Quick-Step4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pergo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karndean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gerflor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarkett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vinyl and laminate flooring brands

5 answers

  • Asked ChatGPT

    “Which vinyl and laminate flooring brand should I buy in New Zealand?”

    1. 1Quick-Step
    2. 2Pergo
    3. 3Karndean

  • Asked ChatGPT

    “What are the best vinyl and laminate flooring brands in New Zealand?”

    1. 1Karndean
    2. 2Gerflor
    3. 3Quick-Step
    4. 4Pergo

  • Asked ChatGPT

    “What's the best vinyl and laminate flooring brand in New Zealand for a home renovation?”

    1. 1Karndean
    2. 2Quick-Step
    3. 3Pergo

  • Searched Google, AI Overview

    “vinyl plank flooring nz”

    1. Searched Google, AI Overview

      “laminate flooring nz”

      1. 1Quick-Step
      2. 2Pergo

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Quick-Step or Tarkett more popular in search?

    This chart shows how often people search Google for Quick-Step and Tarkett by name. Each line represents a brand's share of searches for all five vinyl and laminate flooring brands we track, month by month, from searches in New Zealand.

    Quick-Step and Tarkett among vinyl and laminate flooring brands in New Zealand, by month

    Share of searches by month for Quick-Step, Tarkett. The figures are in the table below the chart.

    View monthly share of searches table
    MonthQuick-StepKarndeanTarkettGerflorPergo
    Nov 202550.8%26.9%15.5%3.8%2.9%
    Dec 202561.9%19%11.3%4.9%2.8%
    Jan 202650%24.3%12.6%9.8%3.3%
    Feb 202654.1%21.6%14.4%5.9%4.1%
    Mar 202651.4%22.6%15.6%7%3.5%
    Apr 202649.6%25.8%14.6%6.3%3.8%
    May 202651.2%23.5%15%6.9%3.5%
    Jun 202653.6%20.9%15.7%7.7%2.1%
    Jul 202653.8%20.6%16.8%5.9%2.9%
    Aug 202653%23.9%15%5.3%2.8%
    Sep 202649.1%22.9%19.3%5.5%3.2%
    Oct 202646.8%24.8%18.3%6.9%3.2%

    How has branded search for Quick-Step and Tarkett changed in New Zealand over the last 12 months?

    3 findings

    How did search popularity change for New Zealand vinyl and laminate flooring brands in October 2026?

    2 changes

    1. In October 2026, Quick-Step lost share of searches among vinyl and laminate flooring brands in New Zealand, from 49.1% to 46.8%.

    2. In October 2026, Tarkett lost share of searches among vinyl and laminate flooring brands in New Zealand, from 19.3% to 18.3%.

    How are Quick-Step’s and Tarkett’s branded searches counted?

    53 search terms

    Brandwave collects information about searches that people make online using Quick-Step’s and Tarkett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Quick-Step

    24 branded search terms

    • quick step classic
    • quick step flooring
    • quick step impressive
    • quick step laminate
    • quick step majestic
    • quick step underlayment
    • quick step vinyl
    • quickstep
    • quickstep bathroom flooring
    • quickstep creo
    • quickstep eligna
    • quickstep engineered flooring
    • quickstep floor
    • quickstep flooring
    • quickstep flooring herringbone
    • quickstep flooring sale
    • quickstep flooring suppliers
    • quickstep flooring vinyl
    • quickstep herringbone flooring
    • quickstep herringbone laminate
    • quickstep impressive laminate
    • quickstep impressive oak
    • quickstep oak laminate
    • quickstep rigid vinyl

    Tarkett

    29 branded search terms

    • desso tarkett
    • progen tarkett
    • tarkett
    • tarkett aloft
    • tarkett bioclean
    • tarkett commercial flooring
    • tarkett flooring
    • tarkett granit
    • tarkett gym flooring
    • tarkett iconik
    • tarkett id inspiration
    • tarkett injoy papoula
    • tarkett iq
    • tarkett iq granit
    • tarkett iq megalit
    • tarkett iq optima
    • tarkett johnsonite
    • tarkett laminate flooring
    • tarkett loose lay
    • tarkett optima
    • tarkett progen
    • tarkett refresher
    • tarkett rubber flooring
    • tarkett safetred
    • tarkett vinyl
    • tarkett vinyl flooring
    • tarkett vinyl plank
    • tarkett wood
    • tarkett wood flooring

    How the Brand Demand Index is measured

    Other head-to-heads among vinyl and laminate flooring brands

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