Brandwave

Karndean vs Tarkett:Which is more popular in New Zealand?

In October 2026, Karndean had more branded searches than Tarkett among vinyl and laminate flooring brands in New Zealand. Karndean had about 540 branded searches, while Tarkett had 400. Karndean made up 24.8% of all vinyl and laminate flooring brand searches we track, and Tarkett accounted for 18.3%. When we asked ChatGPT and Google AI Overviews about vinyl and laminate flooring brands, Karndean appeared in three of the five answers and Tarkett in none.

Among vinyl and laminate flooring brands in New Zealand in October 2026

Who do people search for more?

Karndean, about 35% more searches than Tarkett

Karndean 540 searchesTarkett 400 searches

Who does AI mention more?

Karndean, mentioned in 3 of 5 answers, Tarkett in 0

Karndean in 3 of 5Tarkett in 0 of 5

Who does AI recommend more?

Karndean, the only one of the two named

Karndean first in 3Tarkett never named

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Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Karndean was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tarkett did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Karndean1st
  2. Quick-Step2nd
  3. Pergo3rd
  4. Gerflor4th
  5. Tarkett–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Quick-Step4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pergo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karndean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gerflor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarkett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vinyl and laminate flooring brands

5 answers

  • Asked ChatGPT

    “Which vinyl and laminate flooring brand should I buy in New Zealand?”

    1. 1Quick-Step
    2. 2Pergo
    3. 3Karndean

  • Asked ChatGPT

    “What are the best vinyl and laminate flooring brands in New Zealand?”

    1. 1Karndean
    2. 2Gerflor
    3. 3Quick-Step
    4. 4Pergo

  • Asked ChatGPT

    “What's the best vinyl and laminate flooring brand in New Zealand for a home renovation?”

    1. 1Karndean
    2. 2Quick-Step
    3. 3Pergo

  • Searched Google, AI Overview

    “vinyl plank flooring nz”

    1. Searched Google, AI Overview

      “laminate flooring nz”

      1. 1Quick-Step
      2. 2Pergo

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Karndean or Tarkett more popular in search?

    This chart shows how often people search Google for Karndean and Tarkett by name. Each line represents a brand's share of searches for all five vinyl and laminate flooring brands we track, month by month, from searches in New Zealand.

    Karndean and Tarkett among vinyl and laminate flooring brands in New Zealand, by month

    Share of searches by month for Karndean, Tarkett. The figures are in the table below the chart.

    View monthly share of searches table
    MonthQuick-StepKarndeanTarkettGerflorPergo
    Nov 202550.8%26.9%15.5%3.8%2.9%
    Dec 202561.9%19%11.3%4.9%2.8%
    Jan 202650%24.3%12.6%9.8%3.3%
    Feb 202654.1%21.6%14.4%5.9%4.1%
    Mar 202651.4%22.6%15.6%7%3.5%
    Apr 202649.6%25.8%14.6%6.3%3.8%
    May 202651.2%23.5%15%6.9%3.5%
    Jun 202653.6%20.9%15.7%7.7%2.1%
    Jul 202653.8%20.6%16.8%5.9%2.9%
    Aug 202653%23.9%15%5.3%2.8%
    Sep 202649.1%22.9%19.3%5.5%3.2%
    Oct 202646.8%24.8%18.3%6.9%3.2%

    How has branded search for Karndean and Tarkett changed in New Zealand over the last 12 months?

    3 findings

    How did search popularity change for New Zealand vinyl and laminate flooring brands in October 2026?

    2 changes

    1. In October 2026, Karndean gained share of searches among vinyl and laminate flooring brands in New Zealand, from 22.9% to 24.8%.

    2. In October 2026, Tarkett lost share of searches among vinyl and laminate flooring brands in New Zealand, from 19.3% to 18.3%.

    How are Karndean’s and Tarkett’s branded searches counted?

    119 search terms

    Brandwave collects information about searches that people make online using Karndean’s and Tarkett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Karndean

    90 branded search terms

    • auburn oak karndean
    • buy karndean
    • buy karndean flooring
    • champagne oak karndean
    • coastline oak karndean
    • flooring like karndean
    • frosted stone karndean
    • karndean
    • karndean auburn oak
    • karndean bathroom
    • karndean bathroom flooring
    • karndean birch
    • karndean blush oak
    • karndean burnt ginger
    • karndean champagne oak
    • karndean character oak
    • karndean charred oak
    • karndean classic oak
    • karndean coastline oak
    • karndean commercial
    • karndean commercial flooring
    • karndean concrete look
    • karndean core lock
    • karndean cotswold stone
    • karndean country oak
    • karndean cumbrian stone
    • karndean da vinci
    • karndean dark oak
    • karndean dawn oak
    • karndean distressed oak
    • karndean ebony flooring
    • karndean flooring
    • karndean flooring distributors
    • karndean flooring korlok
    • karndean flooring lvt
    • karndean flooring sale
    • karndean flooring suppliers
    • karndean french oak
    • karndean greige oak
    • karndean international

    1–40 of 90

    Tarkett

    29 branded search terms

    • desso tarkett
    • progen tarkett
    • tarkett
    • tarkett aloft
    • tarkett bioclean
    • tarkett commercial flooring
    • tarkett flooring
    • tarkett granit
    • tarkett gym flooring
    • tarkett iconik
    • tarkett id inspiration
    • tarkett injoy papoula
    • tarkett iq
    • tarkett iq granit
    • tarkett iq megalit
    • tarkett iq optima
    • tarkett johnsonite
    • tarkett laminate flooring
    • tarkett loose lay
    • tarkett optima
    • tarkett progen
    • tarkett refresher
    • tarkett rubber flooring
    • tarkett safetred
    • tarkett vinyl
    • tarkett vinyl flooring
    • tarkett vinyl plank
    • tarkett wood
    • tarkett wood flooring

    How the Brand Demand Index is measured

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