Karndean vs Quick-Step:Which is more popular in New Zealand?
In October 2026, Quick-Step had more branded searches than Karndean among vinyl and laminate flooring brands in New Zealand. Quick-Step had about 1,020 branded searches, while Karndean had 540. Quick-Step made up 46.8% of all vinyl and laminate flooring brand searches we track, and Karndean accounted for 24.8%. When we asked ChatGPT and Google AI Overviews about vinyl and laminate flooring brands, Quick-Step appeared in four of the five answers and Karndean in three. Karndean was mentioned before Quick-Step in two out of three answers.
Who do people search for more?
Quick-Step, about 89% more searches than Karndean
Who does AI mention more?
Quick-Step, mentioned in 4 of 5 answers, Karndean in 3
Who does AI recommend more?
Karndean, named ahead of Quick-Step in 2 of 3 answers
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Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Quick-Step was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Karndean was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Karndean was listed before Quick-Step in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Karndean1st
- Quick-Step2nd
Pergo3rd
Gerflor4th
Tarkett–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Quick-Step4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pergo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Karndean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gerflor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tarkett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vinyl and laminate flooring brands
5 answers
Asked ChatGPT
“Which vinyl and laminate flooring brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best vinyl and laminate flooring brands in New Zealand?”
Asked ChatGPT
“What's the best vinyl and laminate flooring brand in New Zealand for a home renovation?”
Searched Google, AI Overview
“vinyl plank flooring nz”
Searched Google, AI Overview
“laminate flooring nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Karndean or Quick-Step more popular in search?
This chart shows how often people search Google for Karndean and Quick-Step by name. Each line represents a brand's share of searches for all five vinyl and laminate flooring brands we track, month by month, from searches in New Zealand.
Share of searches by month for Quick-Step, Karndean. The figures are in the table below the chart.
View monthly share of searches table
| Month | Quick-Step | Karndean | Tarkett | Gerflor | Pergo |
|---|---|---|---|---|---|
| Nov 2025 | 50.8% | 26.9% | 15.5% | 3.8% | 2.9% |
| Dec 2025 | 61.9% | 19% | 11.3% | 4.9% | 2.8% |
| Jan 2026 | 50% | 24.3% | 12.6% | 9.8% | 3.3% |
| Feb 2026 | 54.1% | 21.6% | 14.4% | 5.9% | 4.1% |
| Mar 2026 | 51.4% | 22.6% | 15.6% | 7% | 3.5% |
| Apr 2026 | 49.6% | 25.8% | 14.6% | 6.3% | 3.8% |
| May 2026 | 51.2% | 23.5% | 15% | 6.9% | 3.5% |
| Jun 2026 | 53.6% | 20.9% | 15.7% | 7.7% | 2.1% |
| Jul 2026 | 53.8% | 20.6% | 16.8% | 5.9% | 2.9% |
| Aug 2026 | 53% | 23.9% | 15% | 5.3% | 2.8% |
| Sep 2026 | 49.1% | 22.9% | 19.3% | 5.5% | 3.2% |
| Oct 2026 | 46.8% | 24.8% | 18.3% | 6.9% | 3.2% |
How has branded search for Karndean and Quick-Step changed in New Zealand over the last 12 months?
3 findings
- Quick-Step was ahead of Karndean in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Karndean’s share of searches among vinyl and laminate flooring brands in New Zealand moved from 26.9% to 24.8%, and its estimated monthly branded searches moved from 640 to 540.
- Across the 12 months ending October 2026, Quick-Step’s share of searches among vinyl and laminate flooring brands in New Zealand moved from 50.8% to 46.8%, and its estimated monthly branded searches moved from 1.2K to 1K.
How did search popularity change for New Zealand vinyl and laminate flooring brands in October 2026?
2 changes
In October 2026, Karndean gained share of searches among vinyl and laminate flooring brands in New Zealand, from 22.9% to 24.8%.
In October 2026, Quick-Step lost share of searches among vinyl and laminate flooring brands in New Zealand, from 49.1% to 46.8%.
How are Karndean’s and Quick-Step’s branded searches counted?
114 search terms
Brandwave collects information about searches that people make online using Karndean’s and Quick-Step’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Karndean
90 branded search terms
- auburn oak karndean
- buy karndean
- buy karndean flooring
- champagne oak karndean
- coastline oak karndean
- flooring like karndean
- frosted stone karndean
- karndean
- karndean auburn oak
- karndean bathroom
- karndean bathroom flooring
- karndean birch
- karndean blush oak
- karndean burnt ginger
- karndean champagne oak
- karndean character oak
- karndean charred oak
- karndean classic oak
- karndean coastline oak
- karndean commercial
- karndean commercial flooring
- karndean concrete look
- karndean core lock
- karndean cotswold stone
- karndean country oak
- karndean cumbrian stone
- karndean da vinci
- karndean dark oak
- karndean dawn oak
- karndean distressed oak
- karndean ebony flooring
- karndean flooring
- karndean flooring distributors
- karndean flooring korlok
- karndean flooring lvt
- karndean flooring sale
- karndean flooring suppliers
- karndean french oak
- karndean greige oak
- karndean international
1–40 of 90
Quick-Step
24 branded search terms
- quick step classic
- quick step flooring
- quick step impressive
- quick step laminate
- quick step majestic
- quick step underlayment
- quick step vinyl
- quickstep
- quickstep bathroom flooring
- quickstep creo
- quickstep eligna
- quickstep engineered flooring
- quickstep floor
- quickstep flooring
- quickstep flooring herringbone
- quickstep flooring sale
- quickstep flooring suppliers
- quickstep flooring vinyl
- quickstep herringbone flooring
- quickstep herringbone laminate
- quickstep impressive laminate
- quickstep impressive oak
- quickstep oak laminate
- quickstep rigid vinyl
Other head-to-heads among vinyl and laminate flooring brands
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