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Trading card games in New Zealand:Which brands are most popular in search?

In August 2026, Pokémon TCG was the most searched among trading card games in New Zealand, with an estimated 41K branded searches and 52.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Pokémon TCG52.3%
  2. Magic: The Gathering31.7%
  3. Yu-Gi-Oh!8.4%
  4. One Piece Card Game4.5%
  5. Disney Lorcana3.1%

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Share of SearchLeaderboard

Compare the trading card games New Zealand collectors and players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among trading card games in New Zealand, by month

Share of Search by month for Pokémon TCG, Magic: The Gathering, Yu-Gi-Oh!, One Piece Card Game, Disney Lorcana. The figures are in the table below the chart.

View monthly share of search table
MonthPokémon TCGMagic: The GatheringYu-Gi-Oh!One Piece Card GameDisney Lorcana
Oct 202553%30.6%11%3.2%2.2%
Nov 202550.8%33%11%3.1%2%
Dec 202555%29.6%10.2%3.6%1.8%
Jan 202647.9%31.4%10.1%8.4%2.3%
Feb 202655.2%27.5%9.6%6.2%1.5%
Mar 202658.9%25.9%9.3%4.7%1.2%
Apr 202661.3%24.3%9%4%1.4%
May 202660.5%25.7%8.5%3.7%1.7%
Jun 202658.3%26.2%8.7%4.1%2.6%
Jul 202650.2%31.4%9.3%4.7%4.3%
Aug 202652.3%31.7%8.4%4.5%3.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Pokémon TCG

    52.3%

    held 1st · 41K estimated branded searches · +9% vs prior month · +2 points

  2. 2.Magic: The Gathering

    31.7%

    held 2nd · 24.8K estimated branded searches · +5.5% vs prior month · +0.2 points

  3. 3.Yu-Gi-Oh!

    8.4%

    held 3rd · 6.6K estimated branded searches · -5.7% vs prior month · -0.9 points

  4. 4.One Piece Card Game

    4.5%

    held 4th · 3.5K estimated branded searches · +0.28% vs prior month · -0.2 points

  5. 5.Disney Lorcana

    3.1%

    held 5th · 2.5K estimated branded searches · -23% vs prior month · -1.1 points

Compare search popularity between leading brands

Which brand is most popular in search among trading card games in New Zealand?

In August 2026, Pokémon TCG was the most searched among trading card games in New Zealand, with an estimated 41K branded searches and 52.3% estimated Share of Search within this set. Magic: The Gathering is in 2nd place, 20.6 percentage points behind at 31.7% Share of Search.

New Zealand trading card games, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Pokémon TCG53% → 52.3%61.3%Apr 202647.9%Jan 20261st
Magic: The Gathering30.6% → 31.7%33%Nov 202524.3%Apr 20262nd
Yu-Gi-Oh!11% → 8.4%11%Nov 20258.4%Aug 20263rd
One Piece Card Game3.2% → 4.5%8.4%Jan 20263.1%Nov 20254th
Disney Lorcana2.2% → 3.1%4.3%Jul 20261.2%Mar 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Pokémon TCG’s estimated Share of Search among trading card games in New Zealand decreased from 53% to 52.3%.
  • Across the 11 months ending August 2026, Magic: The Gathering’s estimated Share of Search among trading card games in New Zealand increased from 30.6% to 31.7%.
  • Across the 11 months ending August 2026, Yu-Gi-Oh!’s estimated Share of Search among trading card games in New Zealand decreased from 11% to 8.4%.
  • Across the 11 months ending August 2026, One Piece Card Game’s estimated Share of Search among trading card games in New Zealand increased from 3.2% to 4.5%.
  • Across the 11 months ending August 2026, Disney Lorcana’s estimated Share of Search among trading card games in New Zealand increased from 2.2% to 3.1%.
  • Across the 11 months ending August 2026, Pokémon TCG’s estimated Share of Search among trading card games in New Zealand peaked at 61.3% in April 2026 and was lowest at 47.9% in January 2026.
  • Across the 11 months ending August 2026, Magic: The Gathering’s estimated Share of Search among trading card games in New Zealand peaked at 33% in November 2025 and was lowest at 24.3% in April 2026.
  • Across the 11 months ending August 2026, Yu-Gi-Oh!’s estimated Share of Search among trading card games in New Zealand peaked at 11% in November 2025 and was lowest at 8.4% in August 2026.
  • Across the 11 months ending August 2026, One Piece Card Game’s estimated Share of Search among trading card games in New Zealand peaked at 8.4% in January 2026 and was lowest at 3.1% in November 2025.
  • Across the 11 months ending August 2026, Disney Lorcana’s estimated Share of Search among trading card games in New Zealand peaked at 4.3% in July 2026 and was lowest at 1.2% in March 2026.

How did search popularity change for New Zealand trading card games in August 2026?

  1. In August 2026, Pokémon TCG gained estimated Share of Search among trading card games in New Zealand, from 50.2% to 52.3%.

  2. In August 2026, Disney Lorcana lost estimated Share of Search among trading card games in New Zealand, from 4.3% to 3.1%.

  3. In August 2026, Yu-Gi-Oh! lost estimated Share of Search among trading card games in New Zealand, from 9.3% to 8.4%.

  4. Magic: The Gathering’s estimated Share of Search among trading card games in New Zealand has gained ground for 3 months in a row, from 25.7% to 31.7% in August 2026.

  5. Estimated monthly branded searches for One Piece Card Game in New Zealand rose 139.9% over 11 measured months, from 1.5K to 3.5K in August 2026.

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