Brandwave

Magic: The Gathering vs Pokémon TCG:Which is more popular by branded search in New Zealand?

In August 2026, Pokémon TCG had more branded searches than Magic: The Gathering among trading card games in New Zealand. Pokémon TCG was estimated to have 41K branded searches compared to Magic: The Gathering’s 24.8K, and held a 52.3% Share of Search versus Magic: The Gathering’s 31.7%.

Share of Search among trading card games in New Zealand in August 2026Which is more popular in search, Magic: The Gathering or Pokémon TCG?
Magic: The Gathering31.7%24.8K searches
vs
Pokémon TCG52.3%41K searches
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Which is more popular in search, Magic: The Gathering or Pokémon TCG?

Compare the trading card games New Zealand collectors and players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Magic: The Gathering and Pokémon TCG among trading card games in New Zealand, by month

Share of Search by month for Pokémon TCG, Magic: The Gathering. The figures are in the table below the chart.

View monthly share of search table
MonthPokémon TCGMagic: The GatheringYu-Gi-Oh!One Piece Card GameDisney Lorcana
Oct 202553%30.6%11%3.2%2.2%
Nov 202550.8%33%11%3.1%2%
Dec 202555%29.6%10.2%3.6%1.8%
Jan 202647.9%31.4%10.1%8.4%2.3%
Feb 202655.2%27.5%9.6%6.2%1.5%
Mar 202658.9%25.9%9.3%4.7%1.2%
Apr 202661.3%24.3%9%4%1.4%
May 202660.5%25.7%8.5%3.7%1.7%
Jun 202658.3%26.2%8.7%4.1%2.6%
Jul 202650.2%31.4%9.3%4.7%4.3%
Aug 202652.3%31.7%8.4%4.5%3.1%
Sep 2026—————

How has the Magic: The Gathering and Pokémon TCG comparison changed over the last 12 months?

How did search popularity change for New Zealand trading card games in August 2026?

  1. In August 2026, Pokémon TCG gained estimated Share of Search among trading card games in New Zealand, from 50.2% to 52.3%.

  2. Magic: The Gathering’s estimated Share of Search among trading card games in New Zealand has gained ground for 3 months in a row, from 25.7% to 31.7% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Magic: The Gathering’s and Pokémon TCG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Magic: The Gathering

15 branded search terms

  • magic the gathering nz
  • magic the gathering online
  • magic the gathering tcg
  • magic wizards com
  • mtg
  • mtg card prices
  • mtg cards
  • mtg commander
  • mtg deck builder
  • mtg edh decks
  • mtg game
  • mtg magic
  • mtg near me
  • mtg secret lair
  • mtg singles

Pokémon TCG

25 branded search terms

  • cool pokemon cards
  • japanese pokemon cards
  • most valuable pokemon cards
  • pokemon cards
  • pokemon cards cost
  • pokemon cards for sale
  • pokemon cards kmart
  • pokemon cards near me
  • pokemon com
  • pokemon tcg
  • pokemon tcg cards
  • pokemon tcg charizard
  • pokemon tcg game
  • pokemon tcg live
  • pokemon tcg near me
  • pokemon tcg new zealand
  • pokemon tcg nz
  • pokemon tcg online
  • pokemon tcg singles
  • pokemon tcg tcg
  • pokemontcg
  • pokemontcg cards
  • psa graded pokemon cards
  • rare pokemon cards
  • tcgplayer pokemon cards

How the Brand Demand Index is measured

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