Brandwave

How popular isMagic: The Gathering in search?

In August 2026, there were an estimated 24.8K branded searches for Magic: The Gathering in New Zealand which is up 74.5% over the last 11 months. Magic: The Gathering holds 31.7% estimated Share of Search among New Zealand trading card games and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Pokémon TCG52.3%
  2. Magic: The Gathering31.7%
  3. Yu-Gi-Oh!8.4%
  4. One Piece Card Game4.5%
  5. Disney Lorcana3.1%
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Which trading card games compete with Magic: The Gathering?

Magic: The Gathering against trading card games in New Zealand, by month

Share of Search by month for Pokémon TCG, Magic: The Gathering, Yu-Gi-Oh!, One Piece Card Game, Disney Lorcana. The figures are in the table below the chart.

View monthly share of search table
MonthPokémon TCGMagic: The GatheringYu-Gi-Oh!One Piece Card GameDisney Lorcana
Oct 202553%30.6%11%3.2%2.2%
Nov 202550.8%33%11%3.1%2%
Dec 202555%29.6%10.2%3.6%1.8%
Jan 202647.9%31.4%10.1%8.4%2.3%
Feb 202655.2%27.5%9.6%6.2%1.5%
Mar 202658.9%25.9%9.3%4.7%1.2%
Apr 202661.3%24.3%9%4%1.4%
May 202660.5%25.7%8.5%3.7%1.7%
Jun 202658.3%26.2%8.7%4.1%2.6%
Jul 202650.2%31.4%9.3%4.7%4.3%
Aug 202652.3%31.7%8.4%4.5%3.1%
Sep 2026—————

  1. 1.Pokémon TCG

    52.3%

    held 1st · 41K estimated branded searches · +9% vs prior month · +2 points

  2. 2.Magic: The Gathering

    31.7%

    held 2nd · 24.8K estimated branded searches · +5.5% vs prior month · +0.2 points

  3. 3.Yu-Gi-Oh!

    8.4%

    held 3rd · 6.6K estimated branded searches · -5.7% vs prior month · -0.9 points

  4. 4.One Piece Card Game

    4.5%

    held 4th · 3.5K estimated branded searches · +0.28% vs prior month · -0.2 points

  5. 5.Disney Lorcana

    3.1%

    held 5th · 2.5K estimated branded searches · -23% vs prior month · -1.1 points

Compare search popularity between Magic: The Gathering and its closest rivals

How has branded search demand for Magic: The Gathering changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Magic: The Gathering in New Zealand rose from 14.2K to 24.8K.
  • Across the 11 months ending August 2026, Magic: The Gathering’s estimated Share of Search among trading card games in New Zealand increased from 30.6% to 31.7%.
  • Across the 11 months ending August 2026, Magic: The Gathering’s estimated Share of Search among trading card games in New Zealand peaked at 33% in November 2025 and was lowest at 24.3% in April 2026.

How did search popularity change for New Zealand trading card games in August 2026?

  1. In August 2026, Pokémon TCG gained estimated Share of Search among trading card games in New Zealand, from 50.2% to 52.3%.

  2. In August 2026, Disney Lorcana lost estimated Share of Search among trading card games in New Zealand, from 4.3% to 3.1%.

  3. In August 2026, Yu-Gi-Oh! lost estimated Share of Search among trading card games in New Zealand, from 9.3% to 8.4%.

  4. Magic: The Gathering’s estimated Share of Search among trading card games in New Zealand has gained ground for 3 months in a row, from 25.7% to 31.7% in August 2026.

  5. Estimated monthly branded searches for One Piece Card Game in New Zealand rose 139.9% over 11 measured months, from 1.5K to 3.5K in August 2026.

How is Magic: The Gathering measured?

Brandwave collects information about searches that people make online using Magic: The Gathering’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • magic the gathering nz
  • magic the gathering online
  • magic the gathering tcg
  • magic wizards com
  • mtg
  • mtg card prices
  • mtg cards
  • mtg commander
  • mtg deck builder
  • mtg edh decks
  • mtg game
  • mtg magic
  • mtg near me
  • mtg secret lair
  • mtg singles

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How the Brand Demand Index is measured

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