Magic: The Gathering vs Yu-Gi-Oh!:Which is more popular by branded search in New Zealand?
In August 2026, Magic: The Gathering had more branded searches than Yu-Gi-Oh! among trading card games in New Zealand. Magic: The Gathering was estimated to have 24.8K branded searches compared to Yu-Gi-Oh!’s 6.6K, and held a 31.7% Share of Search versus Yu-Gi-Oh!’s 8.4%.
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Which is more popular in search, Magic: The Gathering or Yu-Gi-Oh!?
Compare the trading card games New Zealand collectors and players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Magic: The Gathering, Yu-Gi-Oh!. The figures are in the table below the chart.
View monthly share of search table
| Month | Pokémon TCG | Magic: The Gathering | Yu-Gi-Oh! | One Piece Card Game | Disney Lorcana |
|---|---|---|---|---|---|
| Oct 2025 | 53% | 30.6% | 11% | 3.2% | 2.2% |
| Nov 2025 | 50.8% | 33% | 11% | 3.1% | 2% |
| Dec 2025 | 55% | 29.6% | 10.2% | 3.6% | 1.8% |
| Jan 2026 | 47.9% | 31.4% | 10.1% | 8.4% | 2.3% |
| Feb 2026 | 55.2% | 27.5% | 9.6% | 6.2% | 1.5% |
| Mar 2026 | 58.9% | 25.9% | 9.3% | 4.7% | 1.2% |
| Apr 2026 | 61.3% | 24.3% | 9% | 4% | 1.4% |
| May 2026 | 60.5% | 25.7% | 8.5% | 3.7% | 1.7% |
| Jun 2026 | 58.3% | 26.2% | 8.7% | 4.1% | 2.6% |
| Jul 2026 | 50.2% | 31.4% | 9.3% | 4.7% | 4.3% |
| Aug 2026 | 52.3% | 31.7% | 8.4% | 4.5% | 3.1% |
| Sep 2026 | — | — | — | — | — |
How has the Magic: The Gathering and Yu-Gi-Oh! comparison changed over the last 12 months?
3 findings
- Magic: The Gathering was ahead of Yu-Gi-Oh! in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Magic: The Gathering’s estimated Share of Search among trading card games in New Zealand moved from 30.6% to 31.7%, and its estimated monthly branded searches moved from 14.2K to 24.8K.
- Across the 11 months ending August 2026, Yu-Gi-Oh!’s estimated Share of Search among trading card games in New Zealand moved from 11% to 8.4%, and its estimated monthly branded searches moved from 5.1K to 6.6K.
How did search popularity change for New Zealand trading card games in August 2026?
2 changes
In August 2026, Yu-Gi-Oh! lost estimated Share of Search among trading card games in New Zealand, from 9.3% to 8.4%.
Magic: The Gathering’s estimated Share of Search among trading card games in New Zealand has gained ground for 3 months in a row, from 25.7% to 31.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Magic: The Gathering’s and Yu-Gi-Oh!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Magic: The Gathering
15 branded search terms
- magic the gathering nz
- magic the gathering online
- magic the gathering tcg
- magic wizards com
- mtg
- mtg card prices
- mtg cards
- mtg commander
- mtg deck builder
- mtg edh decks
- mtg game
- mtg magic
- mtg near me
- mtg secret lair
- mtg singles
Yu-Gi-Oh!
23 branded search terms
- most expensive yugioh card
- yami from yugioh
- yu gi oh
- yu gi oh cards
- yu gi oh gx
- yu gi oh near me
- yu gi oh nz
- yu gi oh online
- yu gi oh ps1
- yu gi oh tcg
- yugioh
- yugioh card com
- yugioh cards
- yugioh dark magician
- yugioh decks
- yugioh duelist of the roses
- yugioh god cards
- yugioh meta
- yugioh nz
- yugioh singles
- yugioh structure decks
- yugioh tcg
- yugioh winged dragon of ra
Put your own brand in this comparison
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