How popular isYu-Gi-Oh! in search?
In August 2026, there were an estimated 6.6K branded searches for Yu-Gi-Oh! in New Zealand which is up 29% over the last 11 months. Yu-Gi-Oh! holds 8.4% estimated Share of Search among New Zealand trading card games and is ranked 3rd of 5 competitors for search popularity.
Pokémon TCG52.3%
Magic: The Gathering31.7%
Yu-Gi-Oh!8.4%
One Piece Card Game4.5%
Disney Lorcana3.1%
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Which trading card games compete with Yu-Gi-Oh!?
Share of Search by month for Pokémon TCG, Magic: The Gathering, Yu-Gi-Oh!, One Piece Card Game, Disney Lorcana. The figures are in the table below the chart.
View monthly share of search table
| Month | Pokémon TCG | Magic: The Gathering | Yu-Gi-Oh! | One Piece Card Game | Disney Lorcana |
|---|---|---|---|---|---|
| Oct 2025 | 53% | 30.6% | 11% | 3.2% | 2.2% |
| Nov 2025 | 50.8% | 33% | 11% | 3.1% | 2% |
| Dec 2025 | 55% | 29.6% | 10.2% | 3.6% | 1.8% |
| Jan 2026 | 47.9% | 31.4% | 10.1% | 8.4% | 2.3% |
| Feb 2026 | 55.2% | 27.5% | 9.6% | 6.2% | 1.5% |
| Mar 2026 | 58.9% | 25.9% | 9.3% | 4.7% | 1.2% |
| Apr 2026 | 61.3% | 24.3% | 9% | 4% | 1.4% |
| May 2026 | 60.5% | 25.7% | 8.5% | 3.7% | 1.7% |
| Jun 2026 | 58.3% | 26.2% | 8.7% | 4.1% | 2.6% |
| Jul 2026 | 50.2% | 31.4% | 9.3% | 4.7% | 4.3% |
| Aug 2026 | 52.3% | 31.7% | 8.4% | 4.5% | 3.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.3% | 41K | +9% | +2 points | |
| 2, held 2nd | 31.7% | 24.8K | +5.5% | +0.2 points | |
| 3, held 3rd | 8.4% | 6.6K | -5.7% | -0.9 points | |
| 4, held 4th | 4.5% | 3.5K | +0.28% | -0.2 points | |
| 5, held 5th | 3.1% | 2.5K | -23% | -1.1 points |
52.3%
held 1st · 41K estimated branded searches · +9% vs prior month · +2 points
31.7%
held 2nd · 24.8K estimated branded searches · +5.5% vs prior month · +0.2 points
8.4%
held 3rd · 6.6K estimated branded searches · -5.7% vs prior month · -0.9 points
4.5%
held 4th · 3.5K estimated branded searches · +0.28% vs prior month · -0.2 points
3.1%
held 5th · 2.5K estimated branded searches · -23% vs prior month · -1.1 points
Compare search popularity between Yu-Gi-Oh! and its closest rivals
How has branded search demand for Yu-Gi-Oh! changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Yu-Gi-Oh! in New Zealand rose from 5.1K to 6.6K.
- Across the 11 months ending August 2026, Yu-Gi-Oh!’s estimated Share of Search among trading card games in New Zealand decreased from 11% to 8.4%.
- Across the 11 months ending August 2026, Yu-Gi-Oh!’s estimated Share of Search among trading card games in New Zealand peaked at 11% in November 2025 and was lowest at 8.4% in August 2026.
How did search popularity change for New Zealand trading card games in August 2026?
5 changes
In August 2026, Pokémon TCG gained estimated Share of Search among trading card games in New Zealand, from 50.2% to 52.3%.
In August 2026, Disney Lorcana lost estimated Share of Search among trading card games in New Zealand, from 4.3% to 3.1%.
In August 2026, Yu-Gi-Oh! lost estimated Share of Search among trading card games in New Zealand, from 9.3% to 8.4%.
Magic: The Gathering’s estimated Share of Search among trading card games in New Zealand has gained ground for 3 months in a row, from 25.7% to 31.7% in August 2026.
Estimated monthly branded searches for One Piece Card Game in New Zealand rose 139.9% over 11 measured months, from 1.5K to 3.5K in August 2026.
How is Yu-Gi-Oh! measured?
Brandwave collects information about searches that people make online using Yu-Gi-Oh!’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
23 branded search terms
- most expensive yugioh card
- yami from yugioh
- yu gi oh
- yu gi oh cards
- yu gi oh gx
- yu gi oh near me
- yu gi oh nz
- yu gi oh online
- yu gi oh ps1
- yu gi oh tcg
- yugioh
- yugioh card com
- yugioh cards
- yugioh dark magician
- yugioh decks
- yugioh duelist of the roses
- yugioh god cards
- yugioh meta
- yugioh nz
- yugioh singles
- yugioh structure decks
- yugioh tcg
- yugioh winged dragon of ra
Do you work for Yu-Gi-Oh!? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Yu-Gi-Oh! your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.