Disney Lorcana vs Yu-Gi-Oh!:Which is more popular by branded search in New Zealand?
In August 2026, Yu-Gi-Oh! had more branded searches than Disney Lorcana among trading card games in New Zealand. Yu-Gi-Oh! was estimated to have 6.6K branded searches compared to Disney Lorcana’s 2.5K, and held an 8.4% Share of Search versus Disney Lorcana’s 3.1%.
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Which is more popular in search, Disney Lorcana or Yu-Gi-Oh!?
Compare the trading card games New Zealand collectors and players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yu-Gi-Oh!, Disney Lorcana. The figures are in the table below the chart.
View monthly share of search table
| Month | Pokémon TCG | Magic: The Gathering | Yu-Gi-Oh! | One Piece Card Game | Disney Lorcana |
|---|---|---|---|---|---|
| Oct 2025 | 53% | 30.6% | 11% | 3.2% | 2.2% |
| Nov 2025 | 50.8% | 33% | 11% | 3.1% | 2% |
| Dec 2025 | 55% | 29.6% | 10.2% | 3.6% | 1.8% |
| Jan 2026 | 47.9% | 31.4% | 10.1% | 8.4% | 2.3% |
| Feb 2026 | 55.2% | 27.5% | 9.6% | 6.2% | 1.5% |
| Mar 2026 | 58.9% | 25.9% | 9.3% | 4.7% | 1.2% |
| Apr 2026 | 61.3% | 24.3% | 9% | 4% | 1.4% |
| May 2026 | 60.5% | 25.7% | 8.5% | 3.7% | 1.7% |
| Jun 2026 | 58.3% | 26.2% | 8.7% | 4.1% | 2.6% |
| Jul 2026 | 50.2% | 31.4% | 9.3% | 4.7% | 4.3% |
| Aug 2026 | 52.3% | 31.7% | 8.4% | 4.5% | 3.1% |
| Sep 2026 | — | — | — | — | — |
How has the Disney Lorcana and Yu-Gi-Oh! comparison changed over the last 12 months?
3 findings
- Yu-Gi-Oh! was ahead of Disney Lorcana in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Disney Lorcana’s estimated Share of Search among trading card games in New Zealand moved from 2.2% to 3.1%, and its estimated monthly branded searches moved from 1K to 2.5K.
- Across the 11 months ending August 2026, Yu-Gi-Oh!’s estimated Share of Search among trading card games in New Zealand moved from 11% to 8.4%, and its estimated monthly branded searches moved from 5.1K to 6.6K.
How did search popularity change for New Zealand trading card games in August 2026?
2 changes
In August 2026, Disney Lorcana lost estimated Share of Search among trading card games in New Zealand, from 4.3% to 3.1%.
In August 2026, Yu-Gi-Oh! lost estimated Share of Search among trading card games in New Zealand, from 9.3% to 8.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Disney Lorcana’s and Yu-Gi-Oh!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Disney Lorcana
12 branded search terms
- disney lorcana card
- disney lorcana near me
- disney lorcana nz
- disney lorcana online
- disney lorcana tcg
- disney lorcana trading card game
- disneylorcana
- disneylorcana com
- disneys lorcana
- lorcana
- lorcana card
- lorcana set
Yu-Gi-Oh!
23 branded search terms
- most expensive yugioh card
- yami from yugioh
- yu gi oh
- yu gi oh cards
- yu gi oh gx
- yu gi oh near me
- yu gi oh nz
- yu gi oh online
- yu gi oh ps1
- yu gi oh tcg
- yugioh
- yugioh card com
- yugioh cards
- yugioh dark magician
- yugioh decks
- yugioh duelist of the roses
- yugioh god cards
- yugioh meta
- yugioh nz
- yugioh singles
- yugioh structure decks
- yugioh tcg
- yugioh winged dragon of ra
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.