Brandwave

Pokémon TCG vs Yu-Gi-Oh!:Which is more popular by branded search in New Zealand?

In August 2026, Pokémon TCG had more branded searches than Yu-Gi-Oh! among trading card games in New Zealand. Pokémon TCG was estimated to have 41K branded searches compared to Yu-Gi-Oh!’s 6.6K, and held a 52.3% Share of Search versus Yu-Gi-Oh!’s 8.4%.

Share of Search among trading card games in New Zealand in August 2026Which is more popular in search, Pokémon TCG or Yu-Gi-Oh!?
Pokémon TCG52.3%41K searches
vs
Yu-Gi-Oh!8.4%6.6K searches
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Which is more popular in search, Pokémon TCG or Yu-Gi-Oh!?

Compare the trading card games New Zealand collectors and players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pokémon TCG and Yu-Gi-Oh! among trading card games in New Zealand, by month

Share of Search by month for Pokémon TCG, Yu-Gi-Oh!. The figures are in the table below the chart.

View monthly share of search table
MonthPokémon TCGMagic: The GatheringYu-Gi-Oh!One Piece Card GameDisney Lorcana
Oct 202553%30.6%11%3.2%2.2%
Nov 202550.8%33%11%3.1%2%
Dec 202555%29.6%10.2%3.6%1.8%
Jan 202647.9%31.4%10.1%8.4%2.3%
Feb 202655.2%27.5%9.6%6.2%1.5%
Mar 202658.9%25.9%9.3%4.7%1.2%
Apr 202661.3%24.3%9%4%1.4%
May 202660.5%25.7%8.5%3.7%1.7%
Jun 202658.3%26.2%8.7%4.1%2.6%
Jul 202650.2%31.4%9.3%4.7%4.3%
Aug 202652.3%31.7%8.4%4.5%3.1%
Sep 2026—————

How has the Pokémon TCG and Yu-Gi-Oh! comparison changed over the last 12 months?

How did search popularity change for New Zealand trading card games in August 2026?

  1. In August 2026, Pokémon TCG gained estimated Share of Search among trading card games in New Zealand, from 50.2% to 52.3%.

  2. In August 2026, Yu-Gi-Oh! lost estimated Share of Search among trading card games in New Zealand, from 9.3% to 8.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Pokémon TCG’s and Yu-Gi-Oh!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pokémon TCG

25 branded search terms

  • cool pokemon cards
  • japanese pokemon cards
  • most valuable pokemon cards
  • pokemon cards
  • pokemon cards cost
  • pokemon cards for sale
  • pokemon cards kmart
  • pokemon cards near me
  • pokemon com
  • pokemon tcg
  • pokemon tcg cards
  • pokemon tcg charizard
  • pokemon tcg game
  • pokemon tcg live
  • pokemon tcg near me
  • pokemon tcg new zealand
  • pokemon tcg nz
  • pokemon tcg online
  • pokemon tcg singles
  • pokemon tcg tcg
  • pokemontcg
  • pokemontcg cards
  • psa graded pokemon cards
  • rare pokemon cards
  • tcgplayer pokemon cards

Yu-Gi-Oh!

23 branded search terms

  • most expensive yugioh card
  • yami from yugioh
  • yu gi oh
  • yu gi oh cards
  • yu gi oh gx
  • yu gi oh near me
  • yu gi oh nz
  • yu gi oh online
  • yu gi oh ps1
  • yu gi oh tcg
  • yugioh
  • yugioh card com
  • yugioh cards
  • yugioh dark magician
  • yugioh decks
  • yugioh duelist of the roses
  • yugioh god cards
  • yugioh meta
  • yugioh nz
  • yugioh singles
  • yugioh structure decks
  • yugioh tcg
  • yugioh winged dragon of ra

How the Brand Demand Index is measured

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