Brandwave

Magic: The Gathering vs One Piece Card Game:Which is more popular by branded search in New Zealand?

In August 2026, Magic: The Gathering had more branded searches than One Piece Card Game among trading card games in New Zealand. Magic: The Gathering was estimated to have 24.8K branded searches compared to One Piece Card Game’s 3.5K, and held a 31.7% Share of Search versus One Piece Card Game’s 4.5%.

Share of Search among trading card games in New Zealand in August 2026Which is more popular in search, Magic: The Gathering or One Piece Card Game?
Magic: The Gathering31.7%24.8K searches
vs
One Piece Card Game4.5%3.5K searches
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Which is more popular in search, Magic: The Gathering or One Piece Card Game?

Compare the trading card games New Zealand collectors and players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Magic: The Gathering and One Piece Card Game among trading card games in New Zealand, by month

Share of Search by month for Magic: The Gathering, One Piece Card Game. The figures are in the table below the chart.

View monthly share of search table
MonthPokémon TCGMagic: The GatheringYu-Gi-Oh!One Piece Card GameDisney Lorcana
Oct 202553%30.6%11%3.2%2.2%
Nov 202550.8%33%11%3.1%2%
Dec 202555%29.6%10.2%3.6%1.8%
Jan 202647.9%31.4%10.1%8.4%2.3%
Feb 202655.2%27.5%9.6%6.2%1.5%
Mar 202658.9%25.9%9.3%4.7%1.2%
Apr 202661.3%24.3%9%4%1.4%
May 202660.5%25.7%8.5%3.7%1.7%
Jun 202658.3%26.2%8.7%4.1%2.6%
Jul 202650.2%31.4%9.3%4.7%4.3%
Aug 202652.3%31.7%8.4%4.5%3.1%
Sep 2026—————

How has the Magic: The Gathering and One Piece Card Game comparison changed over the last 12 months?

How did search popularity change for New Zealand trading card games in August 2026?

  1. Magic: The Gathering’s estimated Share of Search among trading card games in New Zealand has gained ground for 3 months in a row, from 25.7% to 31.7% in August 2026.

  2. Estimated monthly branded searches for One Piece Card Game in New Zealand rose 139.9% over 11 measured months, from 1.5K to 3.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Magic: The Gathering’s and One Piece Card Game’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Magic: The Gathering

15 branded search terms

  • magic the gathering nz
  • magic the gathering online
  • magic the gathering tcg
  • magic wizards com
  • mtg
  • mtg card prices
  • mtg cards
  • mtg commander
  • mtg deck builder
  • mtg edh decks
  • mtg game
  • mtg magic
  • mtg near me
  • mtg secret lair
  • mtg singles

One Piece Card Game

17 branded search terms

  • en onepiece cardgame com
  • one piece card game
  • one piece card game cards
  • one piece card game near me
  • one piece card game nz
  • one piece card game online
  • one piece card game starter deck
  • one piece tcg
  • one piece tcg card
  • one piece tcg card list
  • one piece tcg near me
  • one piece tcg online
  • one piece tcg sim
  • one piece tcg single
  • one piece tcg starter deck
  • onepiececardgame
  • tcg one piece card game

How the Brand Demand Index is measured

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