Disney Lorcana vs Magic: The Gathering:Which is more popular by branded search in New Zealand?
In August 2026, Magic: The Gathering had more branded searches than Disney Lorcana among trading card games in New Zealand. Magic: The Gathering was estimated to have 24.8K branded searches compared to Disney Lorcana’s 2.5K, and held a 31.7% Share of Search versus Disney Lorcana’s 3.1%.
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Which is more popular in search, Disney Lorcana or Magic: The Gathering?
Compare the trading card games New Zealand collectors and players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Magic: The Gathering, Disney Lorcana. The figures are in the table below the chart.
View monthly share of search table
| Month | Pokémon TCG | Magic: The Gathering | Yu-Gi-Oh! | One Piece Card Game | Disney Lorcana |
|---|---|---|---|---|---|
| Oct 2025 | 53% | 30.6% | 11% | 3.2% | 2.2% |
| Nov 2025 | 50.8% | 33% | 11% | 3.1% | 2% |
| Dec 2025 | 55% | 29.6% | 10.2% | 3.6% | 1.8% |
| Jan 2026 | 47.9% | 31.4% | 10.1% | 8.4% | 2.3% |
| Feb 2026 | 55.2% | 27.5% | 9.6% | 6.2% | 1.5% |
| Mar 2026 | 58.9% | 25.9% | 9.3% | 4.7% | 1.2% |
| Apr 2026 | 61.3% | 24.3% | 9% | 4% | 1.4% |
| May 2026 | 60.5% | 25.7% | 8.5% | 3.7% | 1.7% |
| Jun 2026 | 58.3% | 26.2% | 8.7% | 4.1% | 2.6% |
| Jul 2026 | 50.2% | 31.4% | 9.3% | 4.7% | 4.3% |
| Aug 2026 | 52.3% | 31.7% | 8.4% | 4.5% | 3.1% |
| Sep 2026 | — | — | — | — | — |
How has the Disney Lorcana and Magic: The Gathering comparison changed over the last 12 months?
3 findings
- Magic: The Gathering was ahead of Disney Lorcana in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Disney Lorcana’s estimated Share of Search among trading card games in New Zealand moved from 2.2% to 3.1%, and its estimated monthly branded searches moved from 1K to 2.5K.
- Across the 11 months ending August 2026, Magic: The Gathering’s estimated Share of Search among trading card games in New Zealand moved from 30.6% to 31.7%, and its estimated monthly branded searches moved from 14.2K to 24.8K.
How did search popularity change for New Zealand trading card games in August 2026?
2 changes
In August 2026, Disney Lorcana lost estimated Share of Search among trading card games in New Zealand, from 4.3% to 3.1%.
Magic: The Gathering’s estimated Share of Search among trading card games in New Zealand has gained ground for 3 months in a row, from 25.7% to 31.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Disney Lorcana’s and Magic: The Gathering’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Disney Lorcana
12 branded search terms
- disney lorcana card
- disney lorcana near me
- disney lorcana nz
- disney lorcana online
- disney lorcana tcg
- disney lorcana trading card game
- disneylorcana
- disneylorcana com
- disneys lorcana
- lorcana
- lorcana card
- lorcana set
Magic: The Gathering
15 branded search terms
- magic the gathering nz
- magic the gathering online
- magic the gathering tcg
- magic wizards com
- mtg
- mtg card prices
- mtg cards
- mtg commander
- mtg deck builder
- mtg edh decks
- mtg game
- mtg magic
- mtg near me
- mtg secret lair
- mtg singles
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.