Brandwave

Snack bar brands in New Zealand:Which brands are most popular in search?

In August 2026, Tasti was the most searched among snack bar brands in New Zealand, with an estimated 4.6K branded searches and 48.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Tasti48.7%
  2. Nature Valley16.6%
  3. Nice & Natural16.3%
  4. Clif Bar9.4%
  5. Mother Earth6%
  6. Carman's3.1%

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Share of SearchLeaderboard

Compare the muesli and snack bar brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among snack bar brands in New Zealand, by month

Share of Search by month for Tasti, Nature Valley, Nice & Natural, Clif Bar, Mother Earth, Carman's. The figures are in the table below the chart.

View monthly share of search table
MonthTastiNature ValleyNice & NaturalClif BarMother EarthCarman's
Oct 202548.7%10.4%16.2%17.1%4.2%3.4%
Nov 202550.3%11%15.9%15%4.2%3.7%
Dec 202551.1%9.8%15.1%16.1%4.5%3.3%
Jan 202651.9%9%16.3%15.9%3.6%3.3%
Feb 202648.2%12.9%15.9%14.9%5.1%3.1%
Mar 202647.6%13.1%17.8%14.2%4.1%3.2%
Apr 202648.7%13.1%17%13.3%4.6%3.3%
May 202645.7%12.8%16.3%10.5%7.9%6.8%
Jun 202643.4%13.3%14.1%7.9%12.7%8.6%
Jul 202649.7%12.1%16.1%8.9%9.3%4%
Aug 202648.7%16.6%16.3%9.4%6%3.1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Tasti

    48.7%

    held 1st · 4.6K estimated branded searches · +13.9% vs prior month · -1 points

  2. 2.Nature Valley

    16.6%

    moved from 3rd to 2nd · 1.6K estimated branded searches · +59.2% vs prior month · +4.5 points

  3. 3.Nice & Natural

    16.3%

    moved from 2nd to 3rd · 1.5K estimated branded searches · +17.7% vs prior month · +0.2 points

  4. 4.Clif Bar

    9.4%

    moved from 5th to 4th · 880 estimated branded searches · +22.2% vs prior month · +0.5 points

  5. 5.Mother Earth

    6%

    moved from 4th to 5th · 560 estimated branded searches · -25.3% vs prior month · -3.3 points

  6. 6.Carman's

    3.1%

    held 6th · 290 estimated branded searches · -9.4% vs prior month · -0.9 points

Compare search popularity between leading brands

Which brand is most popular in search among snack bar brands in New Zealand?

In August 2026, Tasti was the most searched among snack bar brands in New Zealand, with an estimated 4.6K branded searches and 48.7% estimated Share of Search within this set. Nature Valley is in 2nd place, 32.1 percentage points behind at 16.6% Share of Search.

New Zealand snack bar brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Tasti48.7%51.9%Jan 202643.4%Jun 20261st
Nature Valley10.4% → 16.6%16.6%Aug 20269%Jan 20264th → 2nd
Nice & Natural16.2% → 16.3%17.8%Mar 202614.1%Jun 20263rd
Clif Bar17.1% → 9.4%17.1%Oct 20257.9%Jun 20262nd → 4th
Mother Earth4.2% → 6%12.7%Jun 20263.6%Jan 20265th
Carman's3.4% → 3.1%8.6%Jun 20263.1%Feb 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among snack bar brands in New Zealand increased from 10.4% to 16.6%.
  • Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among snack bar brands in New Zealand decreased from 17.1% to 9.4%.
  • Across the 11 months ending August 2026, Mother Earth’s estimated Share of Search among snack bar brands in New Zealand increased from 4.2% to 6%.
  • Across the 11 months ending August 2026, Tasti’s estimated Share of Search among snack bar brands in New Zealand peaked at 51.9% in January 2026 and was lowest at 43.4% in June 2026.
  • Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among snack bar brands in New Zealand peaked at 16.6% in August 2026 and was lowest at 9% in January 2026.
  • Across the 11 months ending August 2026, Nice & Natural’s estimated Share of Search among snack bar brands in New Zealand peaked at 17.8% in March 2026 and was lowest at 14.1% in June 2026.
  • Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among snack bar brands in New Zealand peaked at 17.1% in October 2025 and was lowest at 7.9% in June 2026.
  • Across the 11 months ending August 2026, Mother Earth’s estimated Share of Search among snack bar brands in New Zealand peaked at 12.7% in June 2026 and was lowest at 3.6% in January 2026.
  • Across the 11 months ending August 2026, Carman's’ estimated Share of Search among snack bar brands in New Zealand peaked at 8.6% in June 2026 and was lowest at 3.1% in February 2026.
  • Across the 11 months ending August 2026, Nature Valley rose from 4th to 2nd among snack bar brands in New Zealand.
  • Across the 11 months ending August 2026, Clif Bar fell from 2nd to 4th among snack bar brands in New Zealand.
  • Across the 11 months ending August 2026, Tasti, Nice & Natural and Carman's held steady: their estimated Share of Search among snack bar brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand snack bar brands in August 2026?

  1. In August 2026, Nature Valley overtook Nice & Natural to rank 2nd among snack bar brands in New Zealand, at 16.6%.

  2. In August 2026, Mother Earth lost estimated Share of Search among snack bar brands in New Zealand, from 9.3% to 6%.

  3. In August 2026, Tasti lost estimated Share of Search among snack bar brands in New Zealand, from 49.7% to 48.7%.

  4. In August 2026, Carman's lost estimated Share of Search among snack bar brands in New Zealand, from 4% to 3.1%.

  5. In August 2026, Clif Bar rose from 5th to 4th among snack bar brands in New Zealand.

  6. Estimated monthly branded searches for Nice & Natural in New Zealand rose 57.7% over 11 measured months, from 970 to 1.5K in August 2026.

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