Nature Valley vs Nice & Natural:Which is more popular by branded search in New Zealand?
In August 2026, Nature Valley and Nice & Natural were level on Share of Search among snack bar brands in New Zealand, with an estimated 1.6K versus 1.5K branded searches, at 16.6% and 16.3% estimated Share of Search.
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Which is more popular in search, Nature Valley or Nice & Natural?
Compare the muesli and snack bar brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nature Valley, Nice & Natural. The figures are in the table below the chart.
View monthly share of search table
| Month | Tasti | Nature Valley | Nice & Natural | Clif Bar | Mother Earth | Carman's |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 10.4% | 16.2% | 17.1% | 4.2% | 3.4% |
| Nov 2025 | 50.3% | 11% | 15.9% | 15% | 4.2% | 3.7% |
| Dec 2025 | 51.1% | 9.8% | 15.1% | 16.1% | 4.5% | 3.3% |
| Jan 2026 | 51.9% | 9% | 16.3% | 15.9% | 3.6% | 3.3% |
| Feb 2026 | 48.2% | 12.9% | 15.9% | 14.9% | 5.1% | 3.1% |
| Mar 2026 | 47.6% | 13.1% | 17.8% | 14.2% | 4.1% | 3.2% |
| Apr 2026 | 48.7% | 13.1% | 17% | 13.3% | 4.6% | 3.3% |
| May 2026 | 45.7% | 12.8% | 16.3% | 10.5% | 7.9% | 6.8% |
| Jun 2026 | 43.4% | 13.3% | 14.1% | 7.9% | 12.7% | 8.6% |
| Jul 2026 | 49.7% | 12.1% | 16.1% | 8.9% | 9.3% | 4% |
| Aug 2026 | 48.7% | 16.6% | 16.3% | 9.4% | 6% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nature Valley and Nice & Natural comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Nature Valley took it in August 2026.
- Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among snack bar brands in New Zealand moved from 10.4% to 16.6%, and its estimated monthly branded searches moved from 620 to 1.6K.
- Across the 11 months ending August 2026, Nice & Natural’s estimated Share of Search among snack bar brands in New Zealand moved from 16.2% to 16.3%, and its estimated monthly branded searches moved from 970 to 1.5K.
How did search popularity change for New Zealand snack bar brands in August 2026?
2 changes
In August 2026, Nature Valley overtook Nice & Natural to rank 2nd among snack bar brands in New Zealand, at 16.6%.
Estimated monthly branded searches for Nice & Natural in New Zealand rose 57.7% over 11 measured months, from 970 to 1.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nature Valley’s and Nice & Natural’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nature Valley
11 branded search terms
- bar nature valley
- muesli bar nature valley
- nature valley
- nature valley bar protein
- nature valley bars crunchy
- nature valley grain bars
- nature valley near me
- nature valley nz
- nature valley online
- naturevalley
- naturevalley bars
Nice & Natural
13 branded search terms
- nice & natural
- nice & natural bars
- nice & natural muesli bars
- nice & natural nut bars
- nice & natural nz
- nice & natural protein bar
- nice & natural protein nut bar
- nice and natural
- nice and natural gummies
- nice and natural lollies
- nice and natural roasted nut bar
- nice natural
- nicenatural
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.