Brandwave

How popular isClif Bar in search?

In August 2026, there were an estimated 880 branded searches for Clif Bar in New Zealand which is down 13.7% over the last 11 months. Clif Bar holds 9.4% estimated Share of Search among New Zealand snack bar brands and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Tasti48.7%
  2. Nature Valley16.6%
  3. Nice & Natural16.3%
  4. Clif Bar9.4%
  5. Mother Earth6%
  6. Carman's3.1%
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Which snack bar brands compete with Clif Bar?

Clif Bar against snack bar brands in New Zealand, by month

Share of Search by month for Tasti, Nature Valley, Nice & Natural, Clif Bar, Mother Earth, Carman's. The figures are in the table below the chart.

View monthly share of search table
MonthTastiNature ValleyNice & NaturalClif BarMother EarthCarman's
Oct 202548.7%10.4%16.2%17.1%4.2%3.4%
Nov 202550.3%11%15.9%15%4.2%3.7%
Dec 202551.1%9.8%15.1%16.1%4.5%3.3%
Jan 202651.9%9%16.3%15.9%3.6%3.3%
Feb 202648.2%12.9%15.9%14.9%5.1%3.1%
Mar 202647.6%13.1%17.8%14.2%4.1%3.2%
Apr 202648.7%13.1%17%13.3%4.6%3.3%
May 202645.7%12.8%16.3%10.5%7.9%6.8%
Jun 202643.4%13.3%14.1%7.9%12.7%8.6%
Jul 202649.7%12.1%16.1%8.9%9.3%4%
Aug 202648.7%16.6%16.3%9.4%6%3.1%
Sep 2026——————

  1. 1.Tasti

    48.7%

    held 1st · 4.6K estimated branded searches · +13.9% vs prior month · -1 points

  2. 2.Nature Valley

    16.6%

    moved from 3rd to 2nd · 1.6K estimated branded searches · +59.2% vs prior month · +4.5 points

  3. 3.Nice & Natural

    16.3%

    moved from 2nd to 3rd · 1.5K estimated branded searches · +17.7% vs prior month · +0.2 points

  4. 4.Clif Bar

    9.4%

    moved from 5th to 4th · 880 estimated branded searches · +22.2% vs prior month · +0.5 points

  5. 5.Mother Earth

    6%

    moved from 4th to 5th · 560 estimated branded searches · -25.3% vs prior month · -3.3 points

  6. 6.Carman's

    3.1%

    held 6th · 290 estimated branded searches · -9.4% vs prior month · -0.9 points

Compare search popularity between Clif Bar and its closest rivals

How has branded search demand for Clif Bar changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Clif Bar in New Zealand fell from 1K to 880.
  • Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among snack bar brands in New Zealand decreased from 17.1% to 9.4%.
  • Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among snack bar brands in New Zealand peaked at 17.1% in October 2025 and was lowest at 7.9% in June 2026.
  • Across the 11 months ending August 2026, Clif Bar fell from 2nd to 4th among snack bar brands in New Zealand.

How did search popularity change for New Zealand snack bar brands in August 2026?

  1. In August 2026, Nature Valley overtook Nice & Natural to rank 2nd among snack bar brands in New Zealand, at 16.6%.

  2. In August 2026, Mother Earth lost estimated Share of Search among snack bar brands in New Zealand, from 9.3% to 6%.

  3. In August 2026, Tasti lost estimated Share of Search among snack bar brands in New Zealand, from 49.7% to 48.7%.

  4. In August 2026, Carman's lost estimated Share of Search among snack bar brands in New Zealand, from 4% to 3.1%.

  5. In August 2026, Clif Bar rose from 5th to 4th among snack bar brands in New Zealand.

  6. Estimated monthly branded searches for Nice & Natural in New Zealand rose 57.7% over 11 measured months, from 970 to 1.5K in August 2026.

How is Clif Bar measured?

Brandwave collects information about searches that people make online using Clif Bar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • clif bar
  • clif bar bloks
  • clif bar near me
  • clif bar nutrition
  • clif bar nz
  • clif bar protein bar
  • clifbar
  • clifbar com

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How the Brand Demand Index is measured

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