Clif Bar vs Nature Valley:Which is more popular by branded search in New Zealand?
In August 2026, Nature Valley had more branded searches than Clif Bar among snack bar brands in New Zealand. Nature Valley was estimated to have 1.6K branded searches compared to Clif Bar’s 880, and held a 16.6% Share of Search versus Clif Bar’s 9.4%.
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Which is more popular in search, Clif Bar or Nature Valley?
Compare the muesli and snack bar brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nature Valley, Clif Bar. The figures are in the table below the chart.
View monthly share of search table
| Month | Tasti | Nature Valley | Nice & Natural | Clif Bar | Mother Earth | Carman's |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 10.4% | 16.2% | 17.1% | 4.2% | 3.4% |
| Nov 2025 | 50.3% | 11% | 15.9% | 15% | 4.2% | 3.7% |
| Dec 2025 | 51.1% | 9.8% | 15.1% | 16.1% | 4.5% | 3.3% |
| Jan 2026 | 51.9% | 9% | 16.3% | 15.9% | 3.6% | 3.3% |
| Feb 2026 | 48.2% | 12.9% | 15.9% | 14.9% | 5.1% | 3.1% |
| Mar 2026 | 47.6% | 13.1% | 17.8% | 14.2% | 4.1% | 3.2% |
| Apr 2026 | 48.7% | 13.1% | 17% | 13.3% | 4.6% | 3.3% |
| May 2026 | 45.7% | 12.8% | 16.3% | 10.5% | 7.9% | 6.8% |
| Jun 2026 | 43.4% | 13.3% | 14.1% | 7.9% | 12.7% | 8.6% |
| Jul 2026 | 49.7% | 12.1% | 16.1% | 8.9% | 9.3% | 4% |
| Aug 2026 | 48.7% | 16.6% | 16.3% | 9.4% | 6% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Clif Bar and Nature Valley comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Nature Valley took it in May 2026.
- Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among snack bar brands in New Zealand moved from 17.1% to 9.4%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among snack bar brands in New Zealand moved from 10.4% to 16.6%, and its estimated monthly branded searches moved from 620 to 1.6K.
How did search popularity change for New Zealand snack bar brands in August 2026?
2 changes
In August 2026, Nature Valley overtook Nice & Natural to rank 2nd among snack bar brands in New Zealand, at 16.6%.
In August 2026, Clif Bar rose from 5th to 4th among snack bar brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Clif Bar’s and Nature Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clif Bar
8 branded search terms
- clif bar
- clif bar bloks
- clif bar near me
- clif bar nutrition
- clif bar nz
- clif bar protein bar
- clifbar
- clifbar com
Nature Valley
11 branded search terms
- bar nature valley
- muesli bar nature valley
- nature valley
- nature valley bar protein
- nature valley bars crunchy
- nature valley grain bars
- nature valley near me
- nature valley nz
- nature valley online
- naturevalley
- naturevalley bars
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.