Clif Bar vs Mother Earth:Which is more popular by branded search in New Zealand?
In August 2026, Clif Bar had more branded searches than Mother Earth among snack bar brands in New Zealand. Clif Bar was estimated to have 880 branded searches compared to Mother Earth’s 560, and held a 9.4% Share of Search versus Mother Earth’s 6%.
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Which is more popular in search, Clif Bar or Mother Earth?
Compare the muesli and snack bar brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Clif Bar, Mother Earth. The figures are in the table below the chart.
View monthly share of search table
| Month | Tasti | Nature Valley | Nice & Natural | Clif Bar | Mother Earth | Carman's |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 10.4% | 16.2% | 17.1% | 4.2% | 3.4% |
| Nov 2025 | 50.3% | 11% | 15.9% | 15% | 4.2% | 3.7% |
| Dec 2025 | 51.1% | 9.8% | 15.1% | 16.1% | 4.5% | 3.3% |
| Jan 2026 | 51.9% | 9% | 16.3% | 15.9% | 3.6% | 3.3% |
| Feb 2026 | 48.2% | 12.9% | 15.9% | 14.9% | 5.1% | 3.1% |
| Mar 2026 | 47.6% | 13.1% | 17.8% | 14.2% | 4.1% | 3.2% |
| Apr 2026 | 48.7% | 13.1% | 17% | 13.3% | 4.6% | 3.3% |
| May 2026 | 45.7% | 12.8% | 16.3% | 10.5% | 7.9% | 6.8% |
| Jun 2026 | 43.4% | 13.3% | 14.1% | 7.9% | 12.7% | 8.6% |
| Jul 2026 | 49.7% | 12.1% | 16.1% | 8.9% | 9.3% | 4% |
| Aug 2026 | 48.7% | 16.6% | 16.3% | 9.4% | 6% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Clif Bar and Mother Earth comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Mother Earth took it in June 2026, Clif Bar took it in August 2026.
- Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among snack bar brands in New Zealand moved from 17.1% to 9.4%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 11 months ending August 2026, Mother Earth’s estimated Share of Search among snack bar brands in New Zealand moved from 4.2% to 6%, and its estimated monthly branded searches moved from 250 to 560.
How did search popularity change for New Zealand snack bar brands in August 2026?
2 changes
In August 2026, Mother Earth lost estimated Share of Search among snack bar brands in New Zealand, from 9.3% to 6%.
In August 2026, Clif Bar rose from 5th to 4th among snack bar brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Clif Bar’s and Mother Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clif Bar
8 branded search terms
- clif bar
- clif bar bloks
- clif bar near me
- clif bar nutrition
- clif bar nz
- clif bar protein bar
- clifbar
- clifbar com
Mother Earth
4 branded search terms
- mother earth bars
- mother earth muesli bar
- mother earth peanut butter
- mother earth protein bar
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.