How popular isMother Earth in search?
In August 2026, there were an estimated 560 branded searches for Mother Earth in New Zealand which is up 124% over the last 11 months. Mother Earth holds 6% estimated Share of Search among New Zealand snack bar brands and is ranked 5th of 6 competitors for search popularity.
Tasti48.7%Nature Valley16.6%
Nice & Natural16.3%
Clif Bar9.4%
Mother Earth6%Carman's3.1%
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Which snack bar brands compete with Mother Earth?
Share of Search by month for Tasti, Nature Valley, Nice & Natural, Clif Bar, Mother Earth, Carman's. The figures are in the table below the chart.
View monthly share of search table
| Month | Tasti | Nature Valley | Nice & Natural | Clif Bar | Mother Earth | Carman's |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 10.4% | 16.2% | 17.1% | 4.2% | 3.4% |
| Nov 2025 | 50.3% | 11% | 15.9% | 15% | 4.2% | 3.7% |
| Dec 2025 | 51.1% | 9.8% | 15.1% | 16.1% | 4.5% | 3.3% |
| Jan 2026 | 51.9% | 9% | 16.3% | 15.9% | 3.6% | 3.3% |
| Feb 2026 | 48.2% | 12.9% | 15.9% | 14.9% | 5.1% | 3.1% |
| Mar 2026 | 47.6% | 13.1% | 17.8% | 14.2% | 4.1% | 3.2% |
| Apr 2026 | 48.7% | 13.1% | 17% | 13.3% | 4.6% | 3.3% |
| May 2026 | 45.7% | 12.8% | 16.3% | 10.5% | 7.9% | 6.8% |
| Jun 2026 | 43.4% | 13.3% | 14.1% | 7.9% | 12.7% | 8.6% |
| Jul 2026 | 49.7% | 12.1% | 16.1% | 8.9% | 9.3% | 4% |
| Aug 2026 | 48.7% | 16.6% | 16.3% | 9.4% | 6% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.7% | 4.6K | +13.9% | -1 points | |
| 2, moved from 3rd to 2nd | 16.6% | 1.6K | +59.2% | +4.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.3% | 1.5K | +17.7% | +0.2 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 9.4% | 880 | +22.2% | +0.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6% | 560 | -25.3% | -3.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.1% | 290 | -9.4% | -0.9 points |
1.
Tasti48.7%
held 1st · 4.6K estimated branded searches · +13.9% vs prior month · -1 points
16.6%
moved from 3rd to 2nd · 1.6K estimated branded searches · +59.2% vs prior month · +4.5 points
16.3%
moved from 2nd to 3rd · 1.5K estimated branded searches · +17.7% vs prior month · +0.2 points
4.
Clif Bar9.4%
moved from 5th to 4th · 880 estimated branded searches · +22.2% vs prior month · +0.5 points
6%
moved from 4th to 5th · 560 estimated branded searches · -25.3% vs prior month · -3.3 points
6.
3.1%
held 6th · 290 estimated branded searches · -9.4% vs prior month · -0.9 points
Compare search popularity between Mother Earth and its closest rivals
How has branded search demand for Mother Earth changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mother Earth in New Zealand rose from 250 to 560.
- Across the 11 months ending August 2026, Mother Earth’s estimated Share of Search among snack bar brands in New Zealand increased from 4.2% to 6%.
- Across the 11 months ending August 2026, Mother Earth’s estimated Share of Search among snack bar brands in New Zealand peaked at 12.7% in June 2026 and was lowest at 3.6% in January 2026.
How did search popularity change for New Zealand snack bar brands in August 2026?
6 changes
In August 2026, Nature Valley overtook Nice & Natural to rank 2nd among snack bar brands in New Zealand, at 16.6%.
In August 2026, Mother Earth lost estimated Share of Search among snack bar brands in New Zealand, from 9.3% to 6%.
In August 2026, Tasti lost estimated Share of Search among snack bar brands in New Zealand, from 49.7% to 48.7%.
In August 2026, Carman's lost estimated Share of Search among snack bar brands in New Zealand, from 4% to 3.1%.
In August 2026, Clif Bar rose from 5th to 4th among snack bar brands in New Zealand.
Estimated monthly branded searches for Nice & Natural in New Zealand rose 57.7% over 11 measured months, from 970 to 1.5K in August 2026.
How is Mother Earth measured?
Brandwave collects information about searches that people make online using Mother Earth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- mother earth bars
- mother earth muesli bar
- mother earth peanut butter
- mother earth protein bar
Do you work for Mother Earth? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Mother Earth your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.