Mother Earth vs Nice & Natural:Which is more popular by branded search in New Zealand?
In August 2026, Nice & Natural had more branded searches than Mother Earth among snack bar brands in New Zealand. Nice & Natural was estimated to have 1.5K branded searches compared to Mother Earth’s 560, and held a 16.3% Share of Search versus Mother Earth’s 6%.
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Which is more popular in search, Mother Earth or Nice & Natural?
Compare the muesli and snack bar brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nice & Natural, Mother Earth. The figures are in the table below the chart.
View monthly share of search table
| Month | Tasti | Nature Valley | Nice & Natural | Clif Bar | Mother Earth | Carman's |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 10.4% | 16.2% | 17.1% | 4.2% | 3.4% |
| Nov 2025 | 50.3% | 11% | 15.9% | 15% | 4.2% | 3.7% |
| Dec 2025 | 51.1% | 9.8% | 15.1% | 16.1% | 4.5% | 3.3% |
| Jan 2026 | 51.9% | 9% | 16.3% | 15.9% | 3.6% | 3.3% |
| Feb 2026 | 48.2% | 12.9% | 15.9% | 14.9% | 5.1% | 3.1% |
| Mar 2026 | 47.6% | 13.1% | 17.8% | 14.2% | 4.1% | 3.2% |
| Apr 2026 | 48.7% | 13.1% | 17% | 13.3% | 4.6% | 3.3% |
| May 2026 | 45.7% | 12.8% | 16.3% | 10.5% | 7.9% | 6.8% |
| Jun 2026 | 43.4% | 13.3% | 14.1% | 7.9% | 12.7% | 8.6% |
| Jul 2026 | 49.7% | 12.1% | 16.1% | 8.9% | 9.3% | 4% |
| Aug 2026 | 48.7% | 16.6% | 16.3% | 9.4% | 6% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mother Earth and Nice & Natural comparison changed over the last 12 months?
3 findings
- Nice & Natural was ahead of Mother Earth in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mother Earth’s estimated Share of Search among snack bar brands in New Zealand moved from 4.2% to 6%, and its estimated monthly branded searches moved from 250 to 560.
- Across the 11 months ending August 2026, Nice & Natural’s estimated Share of Search among snack bar brands in New Zealand moved from 16.2% to 16.3%, and its estimated monthly branded searches moved from 970 to 1.5K.
How did search popularity change for New Zealand snack bar brands in August 2026?
3 changes
In August 2026, Nature Valley overtook Nice & Natural to rank 2nd among snack bar brands in New Zealand, at 16.6%.
In August 2026, Mother Earth lost estimated Share of Search among snack bar brands in New Zealand, from 9.3% to 6%.
Estimated monthly branded searches for Nice & Natural in New Zealand rose 57.7% over 11 measured months, from 970 to 1.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mother Earth’s and Nice & Natural’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mother Earth
4 branded search terms
- mother earth bars
- mother earth muesli bar
- mother earth peanut butter
- mother earth protein bar
Nice & Natural
13 branded search terms
- nice & natural
- nice & natural bars
- nice & natural muesli bars
- nice & natural nut bars
- nice & natural nz
- nice & natural protein bar
- nice & natural protein nut bar
- nice and natural
- nice and natural gummies
- nice and natural lollies
- nice and natural roasted nut bar
- nice natural
- nicenatural
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