Mother Earth vs Tasti:Which is more popular by branded search in New Zealand?
In August 2026, Tasti had more branded searches than Mother Earth among snack bar brands in New Zealand. Tasti was estimated to have 4.6K branded searches compared to Mother Earth’s 560, and held a 48.7% Share of Search versus Mother Earth’s 6%.
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Which is more popular in search, Mother Earth or Tasti?
Compare the muesli and snack bar brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tasti, Mother Earth. The figures are in the table below the chart.
View monthly share of search table
| Month | Tasti | Nature Valley | Nice & Natural | Clif Bar | Mother Earth | Carman's |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 10.4% | 16.2% | 17.1% | 4.2% | 3.4% |
| Nov 2025 | 50.3% | 11% | 15.9% | 15% | 4.2% | 3.7% |
| Dec 2025 | 51.1% | 9.8% | 15.1% | 16.1% | 4.5% | 3.3% |
| Jan 2026 | 51.9% | 9% | 16.3% | 15.9% | 3.6% | 3.3% |
| Feb 2026 | 48.2% | 12.9% | 15.9% | 14.9% | 5.1% | 3.1% |
| Mar 2026 | 47.6% | 13.1% | 17.8% | 14.2% | 4.1% | 3.2% |
| Apr 2026 | 48.7% | 13.1% | 17% | 13.3% | 4.6% | 3.3% |
| May 2026 | 45.7% | 12.8% | 16.3% | 10.5% | 7.9% | 6.8% |
| Jun 2026 | 43.4% | 13.3% | 14.1% | 7.9% | 12.7% | 8.6% |
| Jul 2026 | 49.7% | 12.1% | 16.1% | 8.9% | 9.3% | 4% |
| Aug 2026 | 48.7% | 16.6% | 16.3% | 9.4% | 6% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mother Earth and Tasti comparison changed over the last 12 months?
3 findings
- Tasti was ahead of Mother Earth in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mother Earth’s estimated Share of Search among snack bar brands in New Zealand moved from 4.2% to 6%, and its estimated monthly branded searches moved from 250 to 560.
- Across the 11 months ending August 2026, Tasti’s estimated Share of Search among snack bar brands in New Zealand held steady at 48.7%, and its estimated monthly branded searches moved from 2.9K to 4.6K.
How did search popularity change for New Zealand snack bar brands in August 2026?
2 changes
In August 2026, Mother Earth lost estimated Share of Search among snack bar brands in New Zealand, from 9.3% to 6%.
In August 2026, Tasti lost estimated Share of Search among snack bar brands in New Zealand, from 49.7% to 48.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Mother Earth’s and Tasti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mother Earth
4 branded search terms
- mother earth bars
- mother earth muesli bar
- mother earth peanut butter
- mother earth protein bar
Tasti
7 branded search terms
- tasti
- tasti bars
- tasti co nz
- tasti muesli bar
- tasti near me
- tasti nz
- tasti protein bar
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.