Carman's vs Clif Bar:Which is more popular by branded search in New Zealand?
In August 2026, Clif Bar had more branded searches than Carman's among snack bar brands in New Zealand. Clif Bar was estimated to have 880 branded searches compared to Carman's’ 290, and held a 9.4% Share of Search versus Carman's’ 3.1%.
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Which is more popular in search, Carman's or Clif Bar?
Compare the muesli and snack bar brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Clif Bar, Carman's. The figures are in the table below the chart.
View monthly share of search table
| Month | Tasti | Nature Valley | Nice & Natural | Clif Bar | Mother Earth | Carman's |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 10.4% | 16.2% | 17.1% | 4.2% | 3.4% |
| Nov 2025 | 50.3% | 11% | 15.9% | 15% | 4.2% | 3.7% |
| Dec 2025 | 51.1% | 9.8% | 15.1% | 16.1% | 4.5% | 3.3% |
| Jan 2026 | 51.9% | 9% | 16.3% | 15.9% | 3.6% | 3.3% |
| Feb 2026 | 48.2% | 12.9% | 15.9% | 14.9% | 5.1% | 3.1% |
| Mar 2026 | 47.6% | 13.1% | 17.8% | 14.2% | 4.1% | 3.2% |
| Apr 2026 | 48.7% | 13.1% | 17% | 13.3% | 4.6% | 3.3% |
| May 2026 | 45.7% | 12.8% | 16.3% | 10.5% | 7.9% | 6.8% |
| Jun 2026 | 43.4% | 13.3% | 14.1% | 7.9% | 12.7% | 8.6% |
| Jul 2026 | 49.7% | 12.1% | 16.1% | 8.9% | 9.3% | 4% |
| Aug 2026 | 48.7% | 16.6% | 16.3% | 9.4% | 6% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Carman's and Clif Bar comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Carman's took it in June 2026, Clif Bar took it in July 2026.
- Across the 11 months ending August 2026, Carman's’ estimated Share of Search among snack bar brands in New Zealand moved from 3.4% to 3.1%, and its estimated monthly branded searches moved from 200 to 290.
- Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among snack bar brands in New Zealand moved from 17.1% to 9.4%, and its estimated monthly branded searches moved from 1K to 880.
How did search popularity change for New Zealand snack bar brands in August 2026?
2 changes
In August 2026, Carman's lost estimated Share of Search among snack bar brands in New Zealand, from 4% to 3.1%.
In August 2026, Clif Bar rose from 5th to 4th among snack bar brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Carman's’ and Clif Bar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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