Nature Valley vs Tasti:Which is more popular by branded search in New Zealand?
In August 2026, Tasti had more branded searches than Nature Valley among snack bar brands in New Zealand. Tasti was estimated to have 4.6K branded searches compared to Nature Valley’s 1.6K, and held a 48.7% Share of Search versus Nature Valley’s 16.6%.
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Which is more popular in search, Nature Valley or Tasti?
Compare the muesli and snack bar brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tasti, Nature Valley. The figures are in the table below the chart.
View monthly share of search table
| Month | Tasti | Nature Valley | Nice & Natural | Clif Bar | Mother Earth | Carman's |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 10.4% | 16.2% | 17.1% | 4.2% | 3.4% |
| Nov 2025 | 50.3% | 11% | 15.9% | 15% | 4.2% | 3.7% |
| Dec 2025 | 51.1% | 9.8% | 15.1% | 16.1% | 4.5% | 3.3% |
| Jan 2026 | 51.9% | 9% | 16.3% | 15.9% | 3.6% | 3.3% |
| Feb 2026 | 48.2% | 12.9% | 15.9% | 14.9% | 5.1% | 3.1% |
| Mar 2026 | 47.6% | 13.1% | 17.8% | 14.2% | 4.1% | 3.2% |
| Apr 2026 | 48.7% | 13.1% | 17% | 13.3% | 4.6% | 3.3% |
| May 2026 | 45.7% | 12.8% | 16.3% | 10.5% | 7.9% | 6.8% |
| Jun 2026 | 43.4% | 13.3% | 14.1% | 7.9% | 12.7% | 8.6% |
| Jul 2026 | 49.7% | 12.1% | 16.1% | 8.9% | 9.3% | 4% |
| Aug 2026 | 48.7% | 16.6% | 16.3% | 9.4% | 6% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nature Valley and Tasti comparison changed over the last 12 months?
3 findings
- Tasti was ahead of Nature Valley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among snack bar brands in New Zealand moved from 10.4% to 16.6%, and its estimated monthly branded searches moved from 620 to 1.6K.
- Across the 11 months ending August 2026, Tasti’s estimated Share of Search among snack bar brands in New Zealand held steady at 48.7%, and its estimated monthly branded searches moved from 2.9K to 4.6K.
How did search popularity change for New Zealand snack bar brands in August 2026?
2 changes
In August 2026, Nature Valley overtook Nice & Natural to rank 2nd among snack bar brands in New Zealand, at 16.6%.
In August 2026, Tasti lost estimated Share of Search among snack bar brands in New Zealand, from 49.7% to 48.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Nature Valley’s and Tasti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nature Valley
11 branded search terms
- bar nature valley
- muesli bar nature valley
- nature valley
- nature valley bar protein
- nature valley bars crunchy
- nature valley grain bars
- nature valley near me
- nature valley nz
- nature valley online
- naturevalley
- naturevalley bars
Tasti
7 branded search terms
- tasti
- tasti bars
- tasti co nz
- tasti muesli bar
- tasti near me
- tasti nz
- tasti protein bar
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.