Brandwave

Rotorua real estate agencies in New Zealand:Which are searched most?

In September 2026, Ray White was the most searched among Rotorua real estate agencies in New Zealand, with an estimated 1.7K branded searches, 43.6% of all searches for the nine we track.

Share of searches, September 2026
  1. Ray White43.6%
  2. EVES Real Estate19.4%
  3. Harcourts14.4%
  4. Arizto9.2%
  5. Tremains Rotorua8.4%
  6. First National Real Estate2.6%
  7. KEY Real Estate1%
  8. LJ Hooker1%
  9. iSellProperty0.26%

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Share of searchesLeaderboard

Compare Rotorua real estate agencies using branded searches made in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of searches among Rotorua real estate agencies in New Zealand, by month

Share of searches by month for Ray White, EVES Real Estate, Harcourts, Arizto, Tremains Rotorua, First National Real Estate. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteEVES Real EstateHarcourtsAriztoTremains RotoruaFirst National Real EstateKEY Real EstateLJ HookeriSellProperty
Oct 202542%14.3%15.7%12%10.9%3%0.45%1.4%0.23%
Nov 202542.2%13.5%15.8%12.4%11%2.8%0.69%1.4%0.23%
Dec 202541.3%15.1%16%13%9.6%2.4%0.6%1.8%0.3%
Jan 202634.2%24.2%15.1%9.5%11.2%3.7%0.7%1.2%0.23%
Feb 202637.6%17%15.9%12%13.4%2.3%0.68%0.91%0.23%
Mar 202639.6%19.2%16%9.3%11.9%2.4%0.61%0.81%0.2%
Apr 202637.6%19.2%18.3%9.2%11.3%2.8%0.47%0.94%0.23%
May 202636.6%20.7%15.7%11.6%11.4%2.4%0.48%0.95%0.24%
Jun 202638.2%21.8%15.6%10.9%9.7%2%0.5%0.99%0.25%
Jul 202639.1%21.4%16%11.5%7.9%2.5%0.49%0.98%0.25%
Aug 202637.5%21.1%14.8%12.6%9.4%2.4%0.48%1.5%0.24%
Sep 202643.6%19.4%14.4%9.2%8.4%2.6%1%1%0.26%

This month’s ranking, September 2026

  1. 1.Ray White

    43.6%

    Held 1st. 1.7K estimated branded searches, +7.1% vs prior month. Share +6 points.

  2. 2.EVES Real Estate

    19.4%

    Held 2nd. 740 estimated branded searches, -14.9% vs prior month. Share -1.6 points.

  3. 3.Harcourts

    14.4%

    Held 3rd. 550 estimated branded searches, -9.8% vs prior month. Share -0.3 points.

  4. 4.Arizto

    9.2%

    Held 4th. 350 estimated branded searches, -32.7% vs prior month. Share -3.4 points.

  5. 5.Tremains Rotorua

    8.4%

    Held 5th. 320 estimated branded searches, -17.9% vs prior month. Share -1 points.

  6. 6.First National Real Estate

    2.6%

    Held 6th. 100 estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.KEY Real Estate

    1%

    Moved from 8th to 7th. 40 estimated branded searches, +100% vs prior month. Share +0.6 points.

  8. 8.LJ Hooker

    1%

    Moved from 7th to 8th. 40 estimated branded searches, -33.3% vs prior month. Share -0.4 points.

  9. 9.iSellProperty

    0.26%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among Rotorua real estate agencies in New Zealand?

9 brands

In September 2026, Ray White was the most searched among Rotorua real estate agencies in New Zealand, with an estimated 1.7K branded searches, 43.6% of all searches for the nine we track. EVES Real Estate is in 2nd place, 24.1 percentage points behind at 19.4%.

New Zealand Rotorua real estate agencies, last 12 months ending September 2026
BrandShare of searchesPeakLowRank
Ray White42% → 43.6%43.6%Sep 202634.2%Jan 20261st
EVES Real Estate14.3% → 19.4%24.2%Jan 202613.5%Nov 20253rd → 2nd
Harcourts15.7% → 14.4%18.3%Apr 202614.4%Sep 20262nd → 3rd
Arizto12% → 9.2%13%Dec 20259.2%Apr 20264th
Tremains Rotorua10.9% → 8.4%13.4%Feb 20267.9%Jul 20265th
First National Real Estate3% → 2.6%3.7%Jan 20262%Jun 20266th
KEY Real Estate0.45% → 1%1%Sep 20260.45%Oct 20258th → 7th
LJ Hooker1.4% → 1%1.8%Dec 20250.81%Mar 20267th → 8th
iSellProperty0.23% → 0.26%0.3%Dec 20250.2%Mar 20269th

Each finding as a sentence

  • Across the 12 months ending September 2026, Ray White’s share of searches among Rotorua real estate agencies in New Zealand increased from 42% to 43.6%.
  • Across the 12 months ending September 2026, EVES Real Estate’s share of searches among Rotorua real estate agencies in New Zealand increased from 14.3% to 19.4%.
  • Across the 12 months ending September 2026, Harcourts’ share of searches among Rotorua real estate agencies in New Zealand decreased from 15.7% to 14.4%.
  • Across the 12 months ending September 2026, Arizto’s share of searches among Rotorua real estate agencies in New Zealand decreased from 12% to 9.2%.
  • Across the 12 months ending September 2026, Tremains Rotorua’s share of searches among Rotorua real estate agencies in New Zealand decreased from 10.9% to 8.4%.
  • Across the 12 months ending September 2026, KEY Real Estate’s share of searches among Rotorua real estate agencies in New Zealand increased from 0.45% to 1%.
  • Across the 12 months ending September 2026, Ray White’s share of searches among Rotorua real estate agencies in New Zealand peaked at 43.6% in September 2026 and was lowest at 34.2% in January 2026.
  • Across the 12 months ending September 2026, EVES Real Estate’s share of searches among Rotorua real estate agencies in New Zealand peaked at 24.2% in January 2026 and was lowest at 13.5% in November 2025.
  • Across the 12 months ending September 2026, Harcourts’ share of searches among Rotorua real estate agencies in New Zealand peaked at 18.3% in April 2026 and was lowest at 14.4% in September 2026.
  • Across the 12 months ending September 2026, Arizto’s share of searches among Rotorua real estate agencies in New Zealand peaked at 13% in December 2025 and was lowest at 9.2% in April 2026.
  • Across the 12 months ending September 2026, Tremains Rotorua’s share of searches among Rotorua real estate agencies in New Zealand peaked at 13.4% in February 2026 and was lowest at 7.9% in July 2026.
  • Across the 12 months ending September 2026, First National Real Estate’s share of searches among Rotorua real estate agencies in New Zealand peaked at 3.7% in January 2026 and was lowest at 2% in June 2026.
  • Across the 12 months ending September 2026, EVES Real Estate rose from 3rd to 2nd among Rotorua real estate agencies in New Zealand.
  • Across the 12 months ending September 2026, Harcourts fell from 2nd to 3rd among Rotorua real estate agencies in New Zealand.
  • Across the 12 months ending September 2026, KEY Real Estate rose from 8th to 7th among Rotorua real estate agencies in New Zealand.
  • Across the 12 months ending September 2026, LJ Hooker fell from 7th to 8th among Rotorua real estate agencies in New Zealand.
  • Across the 12 months ending September 2026, First National Real Estate and iSellProperty held steady: their share of searches among Rotorua real estate agencies in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand Rotorua real estate agencies in September 2026?

8 changes

  1. In September 2026, KEY Real Estate overtook LJ Hooker to rank 7th among Rotorua real estate agencies in New Zealand, with 1% of the searches.

  2. In September 2026, Ray White gained share of searches among Rotorua real estate agencies in New Zealand, from 37.5% to 43.6%.

  3. In September 2026, Arizto lost share of searches among Rotorua real estate agencies in New Zealand, from 12.6% to 9.2%.

  4. In September 2026, EVES Real Estate lost share of searches among Rotorua real estate agencies in New Zealand, from 21.1% to 19.4%.

  5. In September 2026, Tremains Rotorua lost share of searches among Rotorua real estate agencies in New Zealand, from 9.4% to 8.4%.

  6. Estimated monthly branded searches for LJ Hooker in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026.

  7. Estimated monthly branded searches for First National Real Estate in New Zealand fell 23.1% over 12 measured months, from 130 to 100 in September 2026.

  8. Estimated monthly branded searches for Harcourts in New Zealand fell 20.3% over 12 measured months, from 690 to 550 in September 2026.

How are branded searches counted for Rotorua real estate agencies?

38 search terms

Each brand's share of searches among Rotorua real estate agencies comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.

Ray White

6 branded search terms

  • ray white
  • ray white agents
  • ray white rotorua
  • raywhite
  • rwrotorua
  • rwwhangarei

EVES Real Estate

6 branded search terms

  • eves
  • eves property management
  • eves real estate
  • eves rentals
  • eves rotorua
  • eves tauranga

Harcourts

9 branded search terms

  • harcourts
  • harcourts agents
  • harcourts nz
  • harcourts property management
  • harcourts real estate
  • harcourts rentals
  • harcourts rotorua
  • harcourts whangarei
  • harcourtswhangarei

Arizto

5 branded search terms

  • arizto
  • arizto fees
  • arizto listings
  • arizto real estate
  • arizto rotorua

Tremains Rotorua

1 branded search term

  • tremains rotorua

First National Real Estate

2 branded search terms

  • first national real estate
  • first national rotorua

KEY Real Estate

3 branded search terms

  • key real estate
  • key real estate rotorua
  • keyrealestate

LJ Hooker

5 branded search terms

  • lj hooker
  • lj hooker marketing
  • lj hooker rentals
  • lj hooker rotorua
  • ljhooker

iSellProperty

1 branded search term

  • isellproperty

How the Brand Demand Index is measured

How the Brand Demand Index is measured

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