Brandwave

Recipe websites in New Zealand:Which brands are most popular in search?

In August 2026, Recipe Tin Eats was the most searched among recipe websites in New Zealand, with an estimated 23.9K branded searches and 76.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Recipe Tin Eats76.2%
  2. Nadia Lim12.8%
  3. BBC Good Food3.6%
  4. Allrecipes3.3%
  5. taste.com.au2.2%
  6. Food in a Minute1.9%

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Share of SearchLeaderboard

Compare the recipe sites New Zealand cooks find dinner ideas on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among recipe websites in New Zealand, by month

Share of Search by month for Recipe Tin Eats, Nadia Lim, BBC Good Food, Allrecipes, taste.com.au. The figures are in the table below the chart.

View monthly share of search table
MonthRecipe Tin EatsNadia LimBBC Good FoodAllrecipestaste.com.auFood in a Minute
Oct 202555%35.4%3.4%2.2%1.9%2.1%
Nov 202566.9%21.6%4%2.7%2.3%2.5%
Dec 202572.4%15.8%3.6%2.8%2.9%2.5%
Jan 202673.4%14%4.6%2.5%2.9%2.6%
Feb 202675.1%12.8%4.4%2.6%2.6%2.5%
Mar 202672.4%14.8%4.8%2.9%2.4%2.6%
Apr 202676.1%12.9%4.1%2.7%1.8%2.5%
May 202674.6%15.1%4.1%2.7%1.7%1.9%
Jun 202676.5%12.7%3.7%2.8%2.1%2.2%
Jul 202676.9%12.5%3.4%3%2.1%2.1%
Aug 202676.2%12.8%3.6%3.3%2.2%1.9%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Recipe Tin Eats

    76.2%

    held 1st · 23.9K estimated branded searches · +0.46% vs prior month · -0.6 points

  2. 2.Nadia Lim

    12.8%

    held 2nd · 4K estimated branded searches · +3.9% vs prior month · +0.3 points

  3. 3.BBC Good Food

    3.6%

    held 3rd · 1.1K estimated branded searches · +5.6% vs prior month · +0.1 points

  4. 4.Allrecipes

    3.3%

    held 4th · 1K estimated branded searches · +9.6% vs prior month · +0.2 points

  5. 5.taste.com.au

    2.2%

    moved from 6th to 5th · 680 estimated branded searches · +6.3% vs prior month · +0.1 points

  6. 6.Food in a Minute

    1.9%

    moved from 5th to 6th · 600 estimated branded searches · -7.7% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among recipe websites in New Zealand?

In August 2026, Recipe Tin Eats was the most searched among recipe websites in New Zealand, with an estimated 23.9K branded searches and 76.2% estimated Share of Search within this set. Nadia Lim is in 2nd place, 63.4 percentage points behind at 12.8% Share of Search.

New Zealand recipe websites, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Recipe Tin Eats55% → 76.2%76.9%Jul 202655%Oct 20251st
Nadia Lim35.4% → 12.8%35.4%Oct 202512.5%Jul 20262nd
BBC Good Food3.4% → 3.6%4.8%Mar 20263.4%Oct 20253rd
Allrecipes2.2% → 3.3%3.3%Aug 20262.2%Oct 20254th
taste.com.au1.9% → 2.2%2.9%Dec 20251.7%May 20266th → 5th
Food in a Minute2.1% → 1.9%2.6%Mar 20261.9%May 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Recipe Tin Eats’ estimated Share of Search among recipe websites in New Zealand increased from 55% to 76.2%.
  • Across the 11 months ending August 2026, Nadia Lim’s estimated Share of Search among recipe websites in New Zealand decreased from 35.4% to 12.8%.
  • Across the 11 months ending August 2026, Allrecipes’ estimated Share of Search among recipe websites in New Zealand increased from 2.2% to 3.3%.
  • Across the 11 months ending August 2026, Recipe Tin Eats’ estimated Share of Search among recipe websites in New Zealand peaked at 76.9% in July 2026 and was lowest at 55% in October 2025.
  • Across the 11 months ending August 2026, Nadia Lim’s estimated Share of Search among recipe websites in New Zealand peaked at 35.4% in October 2025 and was lowest at 12.5% in July 2026.
  • Across the 11 months ending August 2026, BBC Good Food’s estimated Share of Search among recipe websites in New Zealand peaked at 4.8% in March 2026 and was lowest at 3.4% in October 2025.
  • Across the 11 months ending August 2026, taste.com.au’s estimated Share of Search among recipe websites in New Zealand peaked at 2.9% in December 2025 and was lowest at 1.7% in May 2026.
  • Across the 11 months ending August 2026, taste.com.au rose from 6th to 5th among recipe websites in New Zealand.
  • Across the 11 months ending August 2026, Food in a Minute fell from 5th to 6th among recipe websites in New Zealand.
  • Across the 11 months ending August 2026, BBC Good Food held steady: its estimated Share of Search among recipe websites in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand recipe websites in August 2026?

  1. In August 2026, Recipe Tin Eats lost estimated Share of Search among recipe websites in New Zealand, from 76.9% to 76.2%.

  2. Allrecipes’ estimated Share of Search among recipe websites in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.3% in August 2026.

  3. In August 2026, taste.com.au rose from 6th to 5th among recipe websites in New Zealand.

  4. In August 2026, Food in a Minute fell from 5th to 6th among recipe websites in New Zealand.

  5. Estimated monthly branded searches for Nadia Lim in New Zealand fell 67.8% over 11 measured months, from 12.5K to 4K in August 2026.

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