BBC Good Food vs taste.com.au:Which is more popular by branded search in New Zealand?
In August 2026, BBC Good Food had more branded searches than taste.com.au among recipe websites in New Zealand. BBC Good Food was estimated to have 1.1K branded searches compared to taste.com.au’s 680, and held a 3.6% Share of Search versus taste.com.au’s 2.2%.
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Which is more popular in search, BBC Good Food or taste.com.au?
Compare the recipe sites New Zealand cooks find dinner ideas on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BBC Good Food, taste.com.au. The figures are in the table below the chart.
View monthly share of search table
| Month | Recipe Tin Eats | Nadia Lim | BBC Good Food | Allrecipes | taste.com.au | Food in a Minute |
|---|---|---|---|---|---|---|
| Oct 2025 | 55% | 35.4% | 3.4% | 2.2% | 1.9% | 2.1% |
| Nov 2025 | 66.9% | 21.6% | 4% | 2.7% | 2.3% | 2.5% |
| Dec 2025 | 72.4% | 15.8% | 3.6% | 2.8% | 2.9% | 2.5% |
| Jan 2026 | 73.4% | 14% | 4.6% | 2.5% | 2.9% | 2.6% |
| Feb 2026 | 75.1% | 12.8% | 4.4% | 2.6% | 2.6% | 2.5% |
| Mar 2026 | 72.4% | 14.8% | 4.8% | 2.9% | 2.4% | 2.6% |
| Apr 2026 | 76.1% | 12.9% | 4.1% | 2.7% | 1.8% | 2.5% |
| May 2026 | 74.6% | 15.1% | 4.1% | 2.7% | 1.7% | 1.9% |
| Jun 2026 | 76.5% | 12.7% | 3.7% | 2.8% | 2.1% | 2.2% |
| Jul 2026 | 76.9% | 12.5% | 3.4% | 3% | 2.1% | 2.1% |
| Aug 2026 | 76.2% | 12.8% | 3.6% | 3.3% | 2.2% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the BBC Good Food and taste.com.au comparison changed over the last 12 months?
3 findings
- BBC Good Food was ahead of taste.com.au in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BBC Good Food’s estimated Share of Search among recipe websites in New Zealand moved from 3.4% to 3.6%, and its estimated monthly branded searches moved from 1.2K to 1.1K.
- Across the 11 months ending August 2026, taste.com.au’s estimated Share of Search among recipe websites in New Zealand moved from 1.9% to 2.2%, and its estimated monthly branded searches moved from 670 to 680.
How did search popularity change for New Zealand recipe websites in August 2026?
1 change
In August 2026, taste.com.au rose from 6th to 5th among recipe websites in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using BBC Good Food’s and taste.com.au’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BBC Good Food
11 branded search terms
- banana bread bbc good food
- banana bread recipe bbc good food
- bbc good food
- bbc good food brownie
- bbc good food cottage pie
- bbc good food lasagna
- bbc good food pancake
- bbc good food recipe
- bbcgoodfood
- bbcgoodfood com
- bbcgoodfood recipe
taste.com.au
4 branded search terms
- taste com au
- taste com au recipe
- taste recipes
- tastecomau
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.