How popular isAllrecipes in search?
In August 2026, there were an estimated 1K branded searches for Allrecipes in New Zealand which is up 30.4% over the last 11 months. Allrecipes holds 3.3% estimated Share of Search among New Zealand recipe websites and is ranked 4th of 6 competitors for search popularity.
Recipe Tin Eats76.2%
Nadia Lim12.8%
BBC Good Food3.6%
Allrecipes3.3%taste.com.au2.2%
Food in a Minute1.9%
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Which recipe websites compete with Allrecipes?
Share of Search by month for Recipe Tin Eats, Nadia Lim, BBC Good Food, Allrecipes, taste.com.au. The figures are in the table below the chart.
View monthly share of search table
| Month | Recipe Tin Eats | Nadia Lim | BBC Good Food | Allrecipes | taste.com.au | Food in a Minute |
|---|---|---|---|---|---|---|
| Oct 2025 | 55% | 35.4% | 3.4% | 2.2% | 1.9% | 2.1% |
| Nov 2025 | 66.9% | 21.6% | 4% | 2.7% | 2.3% | 2.5% |
| Dec 2025 | 72.4% | 15.8% | 3.6% | 2.8% | 2.9% | 2.5% |
| Jan 2026 | 73.4% | 14% | 4.6% | 2.5% | 2.9% | 2.6% |
| Feb 2026 | 75.1% | 12.8% | 4.4% | 2.6% | 2.6% | 2.5% |
| Mar 2026 | 72.4% | 14.8% | 4.8% | 2.9% | 2.4% | 2.6% |
| Apr 2026 | 76.1% | 12.9% | 4.1% | 2.7% | 1.8% | 2.5% |
| May 2026 | 74.6% | 15.1% | 4.1% | 2.7% | 1.7% | 1.9% |
| Jun 2026 | 76.5% | 12.7% | 3.7% | 2.8% | 2.1% | 2.2% |
| Jul 2026 | 76.9% | 12.5% | 3.4% | 3% | 2.1% | 2.1% |
| Aug 2026 | 76.2% | 12.8% | 3.6% | 3.3% | 2.2% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.2% | 23.9K | +0.46% | -0.6 points | |
| 2, held 2nd | 12.8% | 4K | +3.9% | +0.3 points | |
| 3, held 3rd | 3.6% | 1.1K | +5.6% | +0.1 points | |
| 4, held 4th | 3.3% | 1K | +9.6% | +0.2 points | |
| 5, moved from 6th to 5th | 2.2% | 680 | +6.3% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.9% | 600 | -7.7% | -0.2 pointsmoved from 5th to 6th |
76.2%
held 1st · 23.9K estimated branded searches · +0.46% vs prior month · -0.6 points
12.8%
held 2nd · 4K estimated branded searches · +3.9% vs prior month · +0.3 points
3.6%
held 3rd · 1.1K estimated branded searches · +5.6% vs prior month · +0.1 points
3.3%
held 4th · 1K estimated branded searches · +9.6% vs prior month · +0.2 points
2.2%
moved from 6th to 5th · 680 estimated branded searches · +6.3% vs prior month · +0.1 points
1.9%
moved from 5th to 6th · 600 estimated branded searches · -7.7% vs prior month · -0.2 points
Compare search popularity between Allrecipes and its closest rivals
- Allrecipes vs Recipe Tin Eats: compare search popularity
- Allrecipes vs Nadia Lim: compare search popularity
- Allrecipes vs BBC Good Food: compare search popularity
- Allrecipes vs Food in a Minute: compare search popularity
- Compare Allrecipes with any brand
How has branded search demand for Allrecipes changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Allrecipes in New Zealand rose from 790 to 1K.
- Across the 11 months ending August 2026, Allrecipes’ estimated Share of Search among recipe websites in New Zealand increased from 2.2% to 3.3%.
How did search popularity change for New Zealand recipe websites in August 2026?
5 changes
In August 2026, Recipe Tin Eats lost estimated Share of Search among recipe websites in New Zealand, from 76.9% to 76.2%.
Allrecipes’ estimated Share of Search among recipe websites in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.3% in August 2026.
In August 2026, taste.com.au rose from 6th to 5th among recipe websites in New Zealand.
In August 2026, Food in a Minute fell from 5th to 6th among recipe websites in New Zealand.
Estimated monthly branded searches for Nadia Lim in New Zealand fell 67.8% over 11 measured months, from 12.5K to 4K in August 2026.
How is Allrecipes measured?
Brandwave collects information about searches that people make online using Allrecipes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- allrecipes
- allrecipes banana bread
- allrecipes chocolate cookies
- allrecipes com
- allrecipes dinner ideas
- allrecipes nz
- allrecipes recipe
- fluffy pancake recipe allrecipes
Do you work for Allrecipes? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Allrecipes your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.