How popular isFood in a Minute in search?
In August 2026, there were an estimated 600 branded searches for Food in a Minute in New Zealand which is down 21.1% over the last 11 months. Food in a Minute holds 1.9% estimated Share of Search among New Zealand recipe websites and is ranked 6th of 6 competitors for search popularity.
Recipe Tin Eats76.2%
Nadia Lim12.8%
BBC Good Food3.6%
Allrecipes3.3%taste.com.au2.2%
Food in a Minute1.9%
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Which recipe websites compete with Food in a Minute?
Share of Search by month for Recipe Tin Eats, Nadia Lim, BBC Good Food, Allrecipes, taste.com.au, Food in a Minute. The figures are in the table below the chart.
View monthly share of search table
| Month | Recipe Tin Eats | Nadia Lim | BBC Good Food | Allrecipes | taste.com.au | Food in a Minute |
|---|---|---|---|---|---|---|
| Oct 2025 | 55% | 35.4% | 3.4% | 2.2% | 1.9% | 2.1% |
| Nov 2025 | 66.9% | 21.6% | 4% | 2.7% | 2.3% | 2.5% |
| Dec 2025 | 72.4% | 15.8% | 3.6% | 2.8% | 2.9% | 2.5% |
| Jan 2026 | 73.4% | 14% | 4.6% | 2.5% | 2.9% | 2.6% |
| Feb 2026 | 75.1% | 12.8% | 4.4% | 2.6% | 2.6% | 2.5% |
| Mar 2026 | 72.4% | 14.8% | 4.8% | 2.9% | 2.4% | 2.6% |
| Apr 2026 | 76.1% | 12.9% | 4.1% | 2.7% | 1.8% | 2.5% |
| May 2026 | 74.6% | 15.1% | 4.1% | 2.7% | 1.7% | 1.9% |
| Jun 2026 | 76.5% | 12.7% | 3.7% | 2.8% | 2.1% | 2.2% |
| Jul 2026 | 76.9% | 12.5% | 3.4% | 3% | 2.1% | 2.1% |
| Aug 2026 | 76.2% | 12.8% | 3.6% | 3.3% | 2.2% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.2% | 23.9K | +0.46% | -0.6 points | |
| 2, held 2nd | 12.8% | 4K | +3.9% | +0.3 points | |
| 3, held 3rd | 3.6% | 1.1K | +5.6% | +0.1 points | |
| 4, held 4th | 3.3% | 1K | +9.6% | +0.2 points | |
| 5, moved from 6th to 5th | 2.2% | 680 | +6.3% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.9% | 600 | -7.7% | -0.2 pointsmoved from 5th to 6th |
76.2%
held 1st · 23.9K estimated branded searches · +0.46% vs prior month · -0.6 points
12.8%
held 2nd · 4K estimated branded searches · +3.9% vs prior month · +0.3 points
3.6%
held 3rd · 1.1K estimated branded searches · +5.6% vs prior month · +0.1 points
3.3%
held 4th · 1K estimated branded searches · +9.6% vs prior month · +0.2 points
2.2%
moved from 6th to 5th · 680 estimated branded searches · +6.3% vs prior month · +0.1 points
1.9%
moved from 5th to 6th · 600 estimated branded searches · -7.7% vs prior month · -0.2 points
Compare search popularity between Food in a Minute and its closest rivals
- Food in a Minute vs Recipe Tin Eats: compare search popularity
- Food in a Minute vs Nadia Lim: compare search popularity
- Food in a Minute vs BBC Good Food: compare search popularity
- Food in a Minute vs Allrecipes: compare search popularity
- Compare Food in a Minute with any brand
How has branded search demand for Food in a Minute changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Food in a Minute in New Zealand fell from 760 to 600.
- Across the 11 months ending August 2026, Food in a Minute fell from 5th to 6th among recipe websites in New Zealand.
How did search popularity change for New Zealand recipe websites in August 2026?
5 changes
In August 2026, Recipe Tin Eats lost estimated Share of Search among recipe websites in New Zealand, from 76.9% to 76.2%.
Allrecipes’ estimated Share of Search among recipe websites in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.3% in August 2026.
In August 2026, taste.com.au rose from 6th to 5th among recipe websites in New Zealand.
In August 2026, Food in a Minute fell from 5th to 6th among recipe websites in New Zealand.
Estimated monthly branded searches for Nadia Lim in New Zealand fell 67.8% over 11 measured months, from 12.5K to 4K in August 2026.
How is Food in a Minute measured?
Brandwave collects information about searches that people make online using Food in a Minute’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- food in a minute
- food in a minute dinner ideas
- food in a minute near me
- food in a minute nz
- food in a minute recipe
- foodinaminute
- foodinaminute co nz
- foodinaminute nz
- foodinaminute recipe
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Is Food in a Minute your brand?
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