Brandwave

How popular isNadia Lim in search?

In August 2026, there were an estimated 4K branded searches for Nadia Lim in New Zealand which is down 67.8% over the last 11 months. Nadia Lim holds 12.8% estimated Share of Search among New Zealand recipe websites and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Recipe Tin Eats76.2%
  2. Nadia Lim12.8%
  3. BBC Good Food3.6%
  4. Allrecipes3.3%
  5. taste.com.au2.2%
  6. Food in a Minute1.9%
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Which recipe websites compete with Nadia Lim?

Nadia Lim against recipe websites in New Zealand, by month

Share of Search by month for Recipe Tin Eats, Nadia Lim, BBC Good Food, Allrecipes, taste.com.au. The figures are in the table below the chart.

View monthly share of search table
MonthRecipe Tin EatsNadia LimBBC Good FoodAllrecipestaste.com.auFood in a Minute
Oct 202555%35.4%3.4%2.2%1.9%2.1%
Nov 202566.9%21.6%4%2.7%2.3%2.5%
Dec 202572.4%15.8%3.6%2.8%2.9%2.5%
Jan 202673.4%14%4.6%2.5%2.9%2.6%
Feb 202675.1%12.8%4.4%2.6%2.6%2.5%
Mar 202672.4%14.8%4.8%2.9%2.4%2.6%
Apr 202676.1%12.9%4.1%2.7%1.8%2.5%
May 202674.6%15.1%4.1%2.7%1.7%1.9%
Jun 202676.5%12.7%3.7%2.8%2.1%2.2%
Jul 202676.9%12.5%3.4%3%2.1%2.1%
Aug 202676.2%12.8%3.6%3.3%2.2%1.9%
Sep 2026——————

  1. 1.Recipe Tin Eats

    76.2%

    held 1st · 23.9K estimated branded searches · +0.46% vs prior month · -0.6 points

  2. 2.Nadia Lim

    12.8%

    held 2nd · 4K estimated branded searches · +3.9% vs prior month · +0.3 points

  3. 3.BBC Good Food

    3.6%

    held 3rd · 1.1K estimated branded searches · +5.6% vs prior month · +0.1 points

  4. 4.Allrecipes

    3.3%

    held 4th · 1K estimated branded searches · +9.6% vs prior month · +0.2 points

  5. 5.taste.com.au

    2.2%

    moved from 6th to 5th · 680 estimated branded searches · +6.3% vs prior month · +0.1 points

  6. 6.Food in a Minute

    1.9%

    moved from 5th to 6th · 600 estimated branded searches · -7.7% vs prior month · -0.2 points

Compare search popularity between Nadia Lim and its closest rivals

How has branded search demand for Nadia Lim changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nadia Lim in New Zealand fell from 12.5K to 4K.
  • Across the 11 months ending August 2026, Nadia Lim’s estimated Share of Search among recipe websites in New Zealand decreased from 35.4% to 12.8%.
  • Across the 11 months ending August 2026, Nadia Lim’s estimated Share of Search among recipe websites in New Zealand peaked at 35.4% in October 2025 and was lowest at 12.5% in July 2026.

How did search popularity change for New Zealand recipe websites in August 2026?

  1. In August 2026, Recipe Tin Eats lost estimated Share of Search among recipe websites in New Zealand, from 76.9% to 76.2%.

  2. Allrecipes’ estimated Share of Search among recipe websites in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.3% in August 2026.

  3. In August 2026, taste.com.au rose from 6th to 5th among recipe websites in New Zealand.

  4. In August 2026, Food in a Minute fell from 5th to 6th among recipe websites in New Zealand.

  5. Estimated monthly branded searches for Nadia Lim in New Zealand fell 67.8% over 11 measured months, from 12.5K to 4K in August 2026.

How is Nadia Lim measured?

Brandwave collects information about searches that people make online using Nadia Lim’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • nadia lim
  • nadia lim christmas
  • nadia lim dinner ideas
  • nadia lim family
  • nadia lim food bag
  • nadia lim fresh start
  • nadia lim masterchef
  • nadia lim new zealand
  • nadia lim nz
  • nadia lim recipe
  • nadia lim vegful
  • nadia lim xmas food bag
  • nadia lim yum
  • nadialim
  • nadialim com
  • vegful nadia lim
  • yum nadia lim

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How the Brand Demand Index is measured

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