Allrecipes vs Nadia Lim:Which is more popular by branded search in New Zealand?
In August 2026, Nadia Lim had more branded searches than Allrecipes among recipe websites in New Zealand. Nadia Lim was estimated to have 4K branded searches compared to Allrecipes’ 1K, and held a 12.8% Share of Search versus Allrecipes’ 3.3%.
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Which is more popular in search, Allrecipes or Nadia Lim?
Compare the recipe sites New Zealand cooks find dinner ideas on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nadia Lim, Allrecipes. The figures are in the table below the chart.
View monthly share of search table
| Month | Recipe Tin Eats | Nadia Lim | BBC Good Food | Allrecipes | taste.com.au | Food in a Minute |
|---|---|---|---|---|---|---|
| Oct 2025 | 55% | 35.4% | 3.4% | 2.2% | 1.9% | 2.1% |
| Nov 2025 | 66.9% | 21.6% | 4% | 2.7% | 2.3% | 2.5% |
| Dec 2025 | 72.4% | 15.8% | 3.6% | 2.8% | 2.9% | 2.5% |
| Jan 2026 | 73.4% | 14% | 4.6% | 2.5% | 2.9% | 2.6% |
| Feb 2026 | 75.1% | 12.8% | 4.4% | 2.6% | 2.6% | 2.5% |
| Mar 2026 | 72.4% | 14.8% | 4.8% | 2.9% | 2.4% | 2.6% |
| Apr 2026 | 76.1% | 12.9% | 4.1% | 2.7% | 1.8% | 2.5% |
| May 2026 | 74.6% | 15.1% | 4.1% | 2.7% | 1.7% | 1.9% |
| Jun 2026 | 76.5% | 12.7% | 3.7% | 2.8% | 2.1% | 2.2% |
| Jul 2026 | 76.9% | 12.5% | 3.4% | 3% | 2.1% | 2.1% |
| Aug 2026 | 76.2% | 12.8% | 3.6% | 3.3% | 2.2% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Allrecipes and Nadia Lim comparison changed over the last 12 months?
3 findings
- Nadia Lim was ahead of Allrecipes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allrecipes’ estimated Share of Search among recipe websites in New Zealand moved from 2.2% to 3.3%, and its estimated monthly branded searches moved from 790 to 1K.
- Across the 11 months ending August 2026, Nadia Lim’s estimated Share of Search among recipe websites in New Zealand moved from 35.4% to 12.8%, and its estimated monthly branded searches moved from 12.5K to 4K.
How did search popularity change for New Zealand recipe websites in August 2026?
2 changes
Allrecipes’ estimated Share of Search among recipe websites in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.3% in August 2026.
Estimated monthly branded searches for Nadia Lim in New Zealand fell 67.8% over 11 measured months, from 12.5K to 4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Allrecipes’ and Nadia Lim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allrecipes
8 branded search terms
- allrecipes
- allrecipes banana bread
- allrecipes chocolate cookies
- allrecipes com
- allrecipes dinner ideas
- allrecipes nz
- allrecipes recipe
- fluffy pancake recipe allrecipes
Nadia Lim
17 branded search terms
- nadia lim
- nadia lim christmas
- nadia lim dinner ideas
- nadia lim family
- nadia lim food bag
- nadia lim fresh start
- nadia lim masterchef
- nadia lim new zealand
- nadia lim nz
- nadia lim recipe
- nadia lim vegful
- nadia lim xmas food bag
- nadia lim yum
- nadialim
- nadialim com
- vegful nadia lim
- yum nadia lim
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.