Allrecipes vs Recipe Tin Eats:Which is more popular by branded search in New Zealand?
In August 2026, Recipe Tin Eats had more branded searches than Allrecipes among recipe websites in New Zealand. Recipe Tin Eats was estimated to have 23.9K branded searches compared to Allrecipes’ 1K, and held a 76.2% Share of Search versus Allrecipes’ 3.3%.
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Which is more popular in search, Allrecipes or Recipe Tin Eats?
Compare the recipe sites New Zealand cooks find dinner ideas on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Recipe Tin Eats, Allrecipes. The figures are in the table below the chart.
View monthly share of search table
| Month | Recipe Tin Eats | Nadia Lim | BBC Good Food | Allrecipes | taste.com.au | Food in a Minute |
|---|---|---|---|---|---|---|
| Oct 2025 | 55% | 35.4% | 3.4% | 2.2% | 1.9% | 2.1% |
| Nov 2025 | 66.9% | 21.6% | 4% | 2.7% | 2.3% | 2.5% |
| Dec 2025 | 72.4% | 15.8% | 3.6% | 2.8% | 2.9% | 2.5% |
| Jan 2026 | 73.4% | 14% | 4.6% | 2.5% | 2.9% | 2.6% |
| Feb 2026 | 75.1% | 12.8% | 4.4% | 2.6% | 2.6% | 2.5% |
| Mar 2026 | 72.4% | 14.8% | 4.8% | 2.9% | 2.4% | 2.6% |
| Apr 2026 | 76.1% | 12.9% | 4.1% | 2.7% | 1.8% | 2.5% |
| May 2026 | 74.6% | 15.1% | 4.1% | 2.7% | 1.7% | 1.9% |
| Jun 2026 | 76.5% | 12.7% | 3.7% | 2.8% | 2.1% | 2.2% |
| Jul 2026 | 76.9% | 12.5% | 3.4% | 3% | 2.1% | 2.1% |
| Aug 2026 | 76.2% | 12.8% | 3.6% | 3.3% | 2.2% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Allrecipes and Recipe Tin Eats comparison changed over the last 12 months?
3 findings
- Recipe Tin Eats was ahead of Allrecipes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allrecipes’ estimated Share of Search among recipe websites in New Zealand moved from 2.2% to 3.3%, and its estimated monthly branded searches moved from 790 to 1K.
- Across the 11 months ending August 2026, Recipe Tin Eats’ estimated Share of Search among recipe websites in New Zealand moved from 55% to 76.2%, and its estimated monthly branded searches moved from 19.4K to 23.9K.
How did search popularity change for New Zealand recipe websites in August 2026?
2 changes
In August 2026, Recipe Tin Eats lost estimated Share of Search among recipe websites in New Zealand, from 76.9% to 76.2%.
Allrecipes’ estimated Share of Search among recipe websites in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Allrecipes’ and Recipe Tin Eats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allrecipes
8 branded search terms
- allrecipes
- allrecipes banana bread
- allrecipes chocolate cookies
- allrecipes com
- allrecipes dinner ideas
- allrecipes nz
- allrecipes recipe
- fluffy pancake recipe allrecipes
Recipe Tin Eats
20 branded search terms
- chilli con carne recipe tin eats
- cottage pie recipe tin eats
- laksa recipe tin eats
- lasagne recipe tin eats
- nachos recipe tin eats
- nagi recipetin eats
- pancake recipe tin eats
- recipe tin eats
- recipetin eats
- recipetin eats best recipes
- recipetin eats book
- recipetin eats cookbook
- recipetin eats dinner
- recipetin eats dinner cookbook
- recipetin eats recipes
- recipetin eats salmon
- recipetineats
- recipetineats com
- recipetineats recipes
- salmon recipe tin eats
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.