Allrecipes vs BBC Good Food:Which is more popular by branded search in New Zealand?
In August 2026, Allrecipes and BBC Good Food were level on Share of Search among recipe websites in New Zealand, with an estimated 1K versus 1.1K branded searches, at 3.3% and 3.6% estimated Share of Search.
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Which is more popular in search, Allrecipes or BBC Good Food?
Compare the recipe sites New Zealand cooks find dinner ideas on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BBC Good Food, Allrecipes. The figures are in the table below the chart.
View monthly share of search table
| Month | Recipe Tin Eats | Nadia Lim | BBC Good Food | Allrecipes | taste.com.au | Food in a Minute |
|---|---|---|---|---|---|---|
| Oct 2025 | 55% | 35.4% | 3.4% | 2.2% | 1.9% | 2.1% |
| Nov 2025 | 66.9% | 21.6% | 4% | 2.7% | 2.3% | 2.5% |
| Dec 2025 | 72.4% | 15.8% | 3.6% | 2.8% | 2.9% | 2.5% |
| Jan 2026 | 73.4% | 14% | 4.6% | 2.5% | 2.9% | 2.6% |
| Feb 2026 | 75.1% | 12.8% | 4.4% | 2.6% | 2.6% | 2.5% |
| Mar 2026 | 72.4% | 14.8% | 4.8% | 2.9% | 2.4% | 2.6% |
| Apr 2026 | 76.1% | 12.9% | 4.1% | 2.7% | 1.8% | 2.5% |
| May 2026 | 74.6% | 15.1% | 4.1% | 2.7% | 1.7% | 1.9% |
| Jun 2026 | 76.5% | 12.7% | 3.7% | 2.8% | 2.1% | 2.2% |
| Jul 2026 | 76.9% | 12.5% | 3.4% | 3% | 2.1% | 2.1% |
| Aug 2026 | 76.2% | 12.8% | 3.6% | 3.3% | 2.2% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Allrecipes and BBC Good Food comparison changed over the last 12 months?
3 findings
- BBC Good Food was ahead of Allrecipes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allrecipes’ estimated Share of Search among recipe websites in New Zealand moved from 2.2% to 3.3%, and its estimated monthly branded searches moved from 790 to 1K.
- Across the 11 months ending August 2026, BBC Good Food’s estimated Share of Search among recipe websites in New Zealand moved from 3.4% to 3.6%, and its estimated monthly branded searches moved from 1.2K to 1.1K.
How did search popularity change for New Zealand recipe websites in August 2026?
1 change
Allrecipes’ estimated Share of Search among recipe websites in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Allrecipes’ and BBC Good Food’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allrecipes
8 branded search terms
- allrecipes
- allrecipes banana bread
- allrecipes chocolate cookies
- allrecipes com
- allrecipes dinner ideas
- allrecipes nz
- allrecipes recipe
- fluffy pancake recipe allrecipes
BBC Good Food
11 branded search terms
- banana bread bbc good food
- banana bread recipe bbc good food
- bbc good food
- bbc good food brownie
- bbc good food cottage pie
- bbc good food lasagna
- bbc good food pancake
- bbc good food recipe
- bbcgoodfood
- bbcgoodfood com
- bbcgoodfood recipe
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.