Canon vs HP:Which is more popular?
In September 2026, HP had more branded searches than Canon among printer brands in New Zealand. HP had about 11,500 branded searches, while Canon had 5,300. HP made up 46.9% of all printer brand searches we track, and Canon accounted for 21.6%. When we asked ChatGPT and Google AI Overviews about printer brands, both Canon and HP appeared in all four answers. Canon was mentioned before HP in every answer.
Who do people search for more?
HP, about 2 searches for every 1 for Canon
Who does AI mention more?
Both are mentioned in every answer we collected.
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Top printer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Canon and HP showed up in all four answers. Canon was listed before HP in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HP4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Canon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Brother4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Epson3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kyocera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fuji Xerox0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about printer brands
4 answers
Asked ChatGPT
“Which printer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best printer brands in New Zealand?”
Asked ChatGPT
“What's the best printer brand in New Zealand for home printing?”
Searched Google, AI Overview
“cheap printer nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“wireless printer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Canon or HP more popular in search?
This chart shows how often people search Google for Canon and HP by name. Each line represents a brand's share of searches for all six printer brands we track, month by month, from searches in New Zealand.
Share of searches by month for HP, Canon. The figures are in the table below the chart.
View monthly share of searches table
| Month | HP | Canon | Epson | Brother | Kyocera | Fuji Xerox |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 23.1% | 14.8% | 14.3% | 1.8% | 1.7% |
| Nov 2025 | 44.7% | 24.1% | 14.8% | 13.4% | 1.4% | 1.6% |
| Dec 2025 | 41.7% | 27.2% | 15% | 13% | 1.6% | 1.6% |
| Jan 2026 | 43.4% | 23.2% | 15.7% | 14.3% | 1.6% | 1.7% |
| Feb 2026 | 44.4% | 20.7% | 16.2% | 15.2% | 1.8% | 1.8% |
| Mar 2026 | 45.1% | 21.6% | 15.2% | 14.2% | 1.8% | 2.1% |
| Apr 2026 | 42.6% | 21.1% | 17.3% | 15.8% | 1.7% | 1.5% |
| May 2026 | 43.2% | 23% | 15.4% | 14.7% | 1.8% | 1.9% |
| Jun 2026 | 43.9% | 21.6% | 17.5% | 13.6% | 1.8% | 1.6% |
| Jul 2026 | 42.9% | 22.7% | 17.4% | 14.1% | 1.5% | 1.5% |
| Aug 2026 | 43.4% | 23.1% | 17.1% | 13.2% | 1.7% | 1.5% |
| Sep 2026 | 46.9% | 21.6% | 15.2% | 13.5% | 1.8% | 1.1% |
How has the Canon and HP comparison changed over the last 12 months?
3 findings
- HP was ahead of Canon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Canon’s share of searches among printer brands in New Zealand moved from 23.1% to 21.6%, and its estimated monthly branded searches moved from 5.4K to 5.3K.
- Across the 12 months ending September 2026, HP’s share of searches among printer brands in New Zealand moved from 44.4% to 46.9%, and its estimated monthly branded searches moved from 10.3K to 11.5K.
How did search popularity change for New Zealand printer brands in September 2026?
2 changes
In September 2026, HP gained share of searches among printer brands in New Zealand, from 43.4% to 46.9%.
In September 2026, Canon lost share of searches among printer brands in New Zealand, from 23.1% to 21.6%.
How are branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Canon’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among printer brands
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