Brandwave

Brother vs HP:Which is more popular?

In September 2026, HP had more branded searches than Brother among printer brands in New Zealand. HP had about 11,500 branded searches, while Brother had 3,300. HP made up 46.9% of all printer brand searches we track, and Brother accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about printer brands, both Brother and HP appeared in all four answers. Brother was mentioned before HP in every answer.

Among printer brands in New Zealand in September 2026

Who do people search for more?

HP, about 3 searches for every 1 for Brother

HP 11.5K searchesBrother 3.3K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Brother in 4 of 4HP in 4 of 4

Who does AI recommend more?

Brother, named ahead of HP in every answer

Brother first in 3HP never first

Follow Brother vs HP and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top printer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Brother and HP showed up in all four answers. Brother was listed before HP in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brother1st
  2. Epson2nd
  3. Canon3rd
  4. HP4th
  5. Kyocera–
  6. Fuji Xerox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HP4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Canon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brother4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Epson3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kyocera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fuji Xerox0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about printer brands

4 answers

  • Asked ChatGPT

    “Which printer brand should I buy in New Zealand?”

    1. 1Brother
    2. 2Epson
    3. 3Canon
    4. 4HP

  • Asked ChatGPT

    “What are the best printer brands in New Zealand?”

    1. 1Brother
    2. 2Epson
    3. 3Canon
    4. 4HP

  • Asked ChatGPT

    “What's the best printer brand in New Zealand for home printing?”

    1. 1Epson
    2. 2Brother
    3. 3Canon
    4. 4HP

  • Searched Google, AI Overview

    “cheap printer nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “wireless printer”

    1. 1HP
    2. 2Brother
    3. 3Canon

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Brother or HP more popular in search?

This chart shows how often people search Google for Brother and HP by name. Each line represents a brand's share of searches for all six printer brands we track, month by month, from searches in New Zealand.

Brother and HP among printer brands in New Zealand, by month

Share of searches by month for HP, Brother. The figures are in the table below the chart.

View monthly share of searches table
MonthHPCanonEpsonBrotherKyoceraFuji Xerox
Oct 202544.4%23.1%14.8%14.3%1.8%1.7%
Nov 202544.7%24.1%14.8%13.4%1.4%1.6%
Dec 202541.7%27.2%15%13%1.6%1.6%
Jan 202643.4%23.2%15.7%14.3%1.6%1.7%
Feb 202644.4%20.7%16.2%15.2%1.8%1.8%
Mar 202645.1%21.6%15.2%14.2%1.8%2.1%
Apr 202642.6%21.1%17.3%15.8%1.7%1.5%
May 202643.2%23%15.4%14.7%1.8%1.9%
Jun 202643.9%21.6%17.5%13.6%1.8%1.6%
Jul 202642.9%22.7%17.4%14.1%1.5%1.5%
Aug 202643.4%23.1%17.1%13.2%1.7%1.5%
Sep 202646.9%21.6%15.2%13.5%1.8%1.1%

How has the Brother and HP comparison changed over the last 12 months?

3 findings
  • HP was ahead of Brother in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Brother’s share of searches among printer brands in New Zealand moved from 14.3% to 13.5%, and its estimated monthly branded searches held steady at 3.3K.
  • Across the 12 months ending September 2026, HP’s share of searches among printer brands in New Zealand moved from 44.4% to 46.9%, and its estimated monthly branded searches moved from 10.3K to 11.5K.

How did search popularity change for New Zealand printer brands in September 2026?

1 change

  1. In September 2026, HP gained share of searches among printer brands in New Zealand, from 43.4% to 46.9%.

How are branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Brother’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brother

13 branded search terms

  • brother a3 printer
  • brother ink
  • brother inkjet printer
  • brother inktank printer
  • brother label printer
  • brother laser printer
  • brother mfc printer
  • brother printer
  • brother printer inks
  • brother printer offline
  • brother thermal printer
  • brother toner
  • brother wireless printer

HP

15 branded search terms

  • hp
  • hp chromebook
  • hp computers
  • hp elitebook
  • hp envy
  • hp ink
  • hp ink cartridge
  • hp omen
  • hp paper
  • hp pavilion
  • hp printer
  • hp printer ink
  • hp printer paper
  • hp toner
  • hp victus

How the Brand Demand Index is measured

Other head-to-heads among printer brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free