Brother vs Epson:Which is more popular?
In September 2026, Epson had more branded searches than Brother among printer brands in New Zealand. Epson had about 3,720 branded searches, while Brother had 3,300. Epson made up 15.2% of all printer brand searches we track, and Brother accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about printer brands, Brother appeared in all four answers and Epson in three. Brother was mentioned before Epson in two out of three answers.
Who do people search for more?
Epson, about 13% more searches than Brother
Who does AI mention more?
Brother, mentioned in every answer we collected
Who does AI recommend more?
Brother, named ahead of Epson in 2 of 3 answers
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Top printer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Brother appeared in all four answers. Epson was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Brother was listed before Epson in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
HP4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Canon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Brother4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Epson3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kyocera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fuji Xerox0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about printer brands
4 answers
Asked ChatGPT
“Which printer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best printer brands in New Zealand?”
Asked ChatGPT
“What's the best printer brand in New Zealand for home printing?”
Searched Google, AI Overview
“cheap printer nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“wireless printer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Brother or Epson more popular in search?
This chart shows how often people search Google for Brother and Epson by name. Each line represents a brand's share of searches for all six printer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Epson, Brother. The figures are in the table below the chart.
View monthly share of searches table
| Month | HP | Canon | Epson | Brother | Kyocera | Fuji Xerox |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 23.1% | 14.8% | 14.3% | 1.8% | 1.7% |
| Nov 2025 | 44.7% | 24.1% | 14.8% | 13.4% | 1.4% | 1.6% |
| Dec 2025 | 41.7% | 27.2% | 15% | 13% | 1.6% | 1.6% |
| Jan 2026 | 43.4% | 23.2% | 15.7% | 14.3% | 1.6% | 1.7% |
| Feb 2026 | 44.4% | 20.7% | 16.2% | 15.2% | 1.8% | 1.8% |
| Mar 2026 | 45.1% | 21.6% | 15.2% | 14.2% | 1.8% | 2.1% |
| Apr 2026 | 42.6% | 21.1% | 17.3% | 15.8% | 1.7% | 1.5% |
| May 2026 | 43.2% | 23% | 15.4% | 14.7% | 1.8% | 1.9% |
| Jun 2026 | 43.9% | 21.6% | 17.5% | 13.6% | 1.8% | 1.6% |
| Jul 2026 | 42.9% | 22.7% | 17.4% | 14.1% | 1.5% | 1.5% |
| Aug 2026 | 43.4% | 23.1% | 17.1% | 13.2% | 1.7% | 1.5% |
| Sep 2026 | 46.9% | 21.6% | 15.2% | 13.5% | 1.8% | 1.1% |
How has the Brother and Epson comparison changed over the last 12 months?
3 findings
- Epson was ahead of Brother in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s share of searches among printer brands in New Zealand moved from 14.3% to 13.5%, and its estimated monthly branded searches held steady at 3.3K.
- Across the 12 months ending September 2026, Epson’s share of searches among printer brands in New Zealand moved from 14.8% to 15.2%, and its estimated monthly branded searches moved from 3.4K to 3.7K.
How did search popularity change for New Zealand printer brands in September 2026?
1 change
In September 2026, Epson lost share of searches among printer brands in New Zealand, from 17.1% to 15.2%.
How are branded searches counted?
21 search terms
Brandwave collects information about searches that people make online using Brother’s and Epson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brother
13 branded search terms
- brother a3 printer
- brother ink
- brother inkjet printer
- brother inktank printer
- brother label printer
- brother laser printer
- brother mfc printer
- brother printer
- brother printer inks
- brother printer offline
- brother thermal printer
- brother toner
- brother wireless printer
Epson
8 branded search terms
- epson
- epson ecotank printer
- epson et
- epson ink
- epson ink cartridges
- epson ink printer
- epson printer
- epson toner
Other head-to-heads among printer brands
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