Canon vs Epson:Which is more popular?
In September 2026, Canon had more branded searches than Epson among printer brands in New Zealand. Canon had about 5,300 branded searches, while Epson had 3,720. Canon made up 21.6% of all printer brand searches we track, and Epson accounted for 15.2%. When we asked ChatGPT and Google AI Overviews about printer brands, Canon appeared in all four answers and Epson in three. Epson was mentioned before Canon in every answer.
Who do people search for more?
Canon, about 42% more searches than Epson
Who does AI mention more?
Canon, mentioned in every answer we collected
Who does AI recommend more?
Epson, named ahead of Canon in every answer
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Top printer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Canon appeared in all four answers. Epson was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Epson was listed before Canon in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
HP4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Canon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Brother4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Epson3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kyocera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fuji Xerox0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about printer brands
4 answers
Asked ChatGPT
“Which printer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best printer brands in New Zealand?”
Asked ChatGPT
“What's the best printer brand in New Zealand for home printing?”
Searched Google, AI Overview
“cheap printer nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“wireless printer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Canon or Epson more popular in search?
This chart shows how often people search Google for Canon and Epson by name. Each line represents a brand's share of searches for all six printer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Canon, Epson. The figures are in the table below the chart.
View monthly share of searches table
| Month | HP | Canon | Epson | Brother | Kyocera | Fuji Xerox |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 23.1% | 14.8% | 14.3% | 1.8% | 1.7% |
| Nov 2025 | 44.7% | 24.1% | 14.8% | 13.4% | 1.4% | 1.6% |
| Dec 2025 | 41.7% | 27.2% | 15% | 13% | 1.6% | 1.6% |
| Jan 2026 | 43.4% | 23.2% | 15.7% | 14.3% | 1.6% | 1.7% |
| Feb 2026 | 44.4% | 20.7% | 16.2% | 15.2% | 1.8% | 1.8% |
| Mar 2026 | 45.1% | 21.6% | 15.2% | 14.2% | 1.8% | 2.1% |
| Apr 2026 | 42.6% | 21.1% | 17.3% | 15.8% | 1.7% | 1.5% |
| May 2026 | 43.2% | 23% | 15.4% | 14.7% | 1.8% | 1.9% |
| Jun 2026 | 43.9% | 21.6% | 17.5% | 13.6% | 1.8% | 1.6% |
| Jul 2026 | 42.9% | 22.7% | 17.4% | 14.1% | 1.5% | 1.5% |
| Aug 2026 | 43.4% | 23.1% | 17.1% | 13.2% | 1.7% | 1.5% |
| Sep 2026 | 46.9% | 21.6% | 15.2% | 13.5% | 1.8% | 1.1% |
How has the Canon and Epson comparison changed over the last 12 months?
3 findings
- Canon was ahead of Epson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Canon’s share of searches among printer brands in New Zealand moved from 23.1% to 21.6%, and its estimated monthly branded searches moved from 5.4K to 5.3K.
- Across the 12 months ending September 2026, Epson’s share of searches among printer brands in New Zealand moved from 14.8% to 15.2%, and its estimated monthly branded searches moved from 3.4K to 3.7K.
How did search popularity change for New Zealand printer brands in September 2026?
2 changes
In September 2026, Epson lost share of searches among printer brands in New Zealand, from 17.1% to 15.2%.
In September 2026, Canon lost share of searches among printer brands in New Zealand, from 23.1% to 21.6%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Canon’s and Epson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among printer brands
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