Head vs Wilson:Which is more popular?
In September 2026, Wilson had more branded searches than Head among padel racket brands in New Zealand. Wilson had about 1,040 branded searches, while Head had 0. Wilson made up 22.7% of all padel racket brand searches we track, and Head accounted for 0%. When we asked ChatGPT and Google AI Overviews about padel racket brands, Head appeared in all five answers and Wilson in three. Head was mentioned before Wilson in every answer.
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Top padel racket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Head appeared in all five answers. Wilson was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Head was listed before Wilson in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Head5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bullpadel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Babolat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wilson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adidas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yonex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about padel racket brands
5 answers
Asked ChatGPT
“Which padel racket brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best padel racket brands in New Zealand?”
Asked ChatGPT
“What's the best padel racket brand in New Zealand for intermediate players?”
Searched Google, AI Overview
“best padel racket”
Searched Google, AI Overview
“padel racket for beginners”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Head or Wilson more popular in search?
This chart shows how often people search Google for Head and Wilson by name. Each line represents a brand's share of searches for all seven padel racket brands we track, month by month, from searches in New Zealand.
Share of searches by month for Wilson, Head. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yonex | Babolat | Wilson | Nox | Bullpadel | Adidas | Head |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 32.4% | 23.9% | 10.6% | 0.22% | 0.22% | 0.22% |
| Nov 2025 | 31.2% | 31.8% | 29.7% | 6.7% | 0.42% | 0.21% | 0% |
| Dec 2025 | 33.9% | 32.6% | 22.1% | 10.3% | 0.53% | 0.26% | 0.26% |
| Jan 2026 | 38.6% | 29.3% | 25% | 6.4% | 0.33% | 0.16% | 0.16% |
| Feb 2026 | 33.5% | 29.3% | 31.2% | 5.2% | 0.32% | 0.32% | 0.16% |
| Mar 2026 | 32.4% | 22.7% | 38.2% | 6% | 0.31% | 0.31% | 0.15% |
| Apr 2026 | 37.3% | 21.8% | 32.9% | 7.1% | 0.55% | 0.18% | 0.18% |
| May 2026 | 35.6% | 21.5% | 36% | 6.3% | 0.4% | 0.2% | 0% |
| Jun 2026 | 37.3% | 24% | 31.3% | 6.9% | 0.43% | 0.21% | 0% |
| Jul 2026 | 33.8% | 22.5% | 35.9% | 6.7% | 0.63% | 0.21% | 0.21% |
| Aug 2026 | 35.6% | 26.2% | 26.2% | 10.7% | 0.89% | 0.22% | 0.22% |
| Sep 2026 | 37% | 29% | 22.7% | 10.5% | 0.65% | 0.22% | 0% |
How has the Head and Wilson comparison changed over the last 12 months?
3 findings
- Wilson was ahead of Head in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Head’s share of searches among padel racket brands in New Zealand moved from 0.22% to 0%, and its estimated monthly branded searches moved from 10 to 0.
- Across the 12 months ending September 2026, Wilson’s share of searches among padel racket brands in New Zealand moved from 23.9% to 22.7%, and its estimated monthly branded searches moved from 1.1K to 1K.
How did search popularity change for New Zealand padel racket brands in September 2026?
2 changes
In September 2026, Wilson lost share of searches among padel racket brands in New Zealand, from 26.2% to 22.7%.
Estimated monthly branded searches for Head in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Head’s and Wilson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among padel racket brands
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