Brandwave

Milking equipment brands in New Zealand:Which brands are most popular in search?

In August 2026, Waikato Milking Systems was the most searched among milking equipment brands in New Zealand, with an estimated 630 branded searches and 52.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Waikato Milking Systems52.9%
  2. DeLaval32.8%
  3. Dairymaster8.4%
  4. GEA3.4%
  5. Lely2.5%

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Share of SearchLeaderboard

Compare the milking systems and dairy shed equipment brands New Zealand farmers install. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among milking equipment brands in New Zealand, by month

Share of Search by month for Waikato Milking Systems, DeLaval, Dairymaster, GEA, Lely. The figures are in the table below the chart.

View monthly share of search table
MonthWaikato Milking SystemsDeLavalDairymasterGEALely
Oct 202550.5%36.2%7.6%2.9%2.9%
Nov 202557.5%29.2%10.6%1.8%0.88%
Dec 202550.6%34.9%10.8%2.4%1.2%
Jan 202650.6%36.5%5.9%3.5%3.5%
Feb 202651.5%37.4%5.1%5.1%1%
Mar 202656.3%33.9%4.5%3.6%1.8%
Apr 202650.6%35.6%6.9%4.6%2.3%
May 202655.7%31.3%8.7%2.6%1.7%
Jun 202655.7%31.3%6.1%4.3%2.6%
Jul 202646.8%38.7%8.1%4.5%1.8%
Aug 202652.9%32.8%8.4%3.4%2.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Waikato Milking Systems

    52.9%

    held 1st · 630 estimated branded searches · +21.2% vs prior month · +6.1 points

  2. 2.DeLaval

    32.8%

    held 2nd · 390 estimated branded searches · -9.3% vs prior month · -6 points

  3. 3.Dairymaster

    8.4%

    held 3rd · 100 estimated branded searches · +11.1% vs prior month · +0.3 points

  4. 4.GEA

    3.4%

    held 4th · 40 estimated branded searches · -20% vs prior month · -1.1 points

  5. 5.Lely

    2.5%

    held 5th · 30 estimated branded searches · +50% vs prior month · +0.7 points

Compare search popularity between leading brands

Which brand is most popular in search among milking equipment brands in New Zealand?

In August 2026, Waikato Milking Systems was the most searched among milking equipment brands in New Zealand, with an estimated 630 branded searches and 52.9% estimated Share of Search within this set. DeLaval is in 2nd place, 20.2 percentage points behind at 32.8% Share of Search.

New Zealand milking equipment brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Waikato Milking Systems50.5% → 52.9%57.5%Nov 202546.8%Jul 20261st
DeLaval36.2% → 32.8%38.7%Jul 202629.2%Nov 20252nd
Dairymaster7.6% → 8.4%10.8%Dec 20254.5%Mar 20263rd
GEA2.9% → 3.4%5.1%Feb 20261.8%Nov 20254th
Lely2.9% → 2.5%3.5%Jan 20260.88%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Waikato Milking Systems’ estimated Share of Search among milking equipment brands in New Zealand increased from 50.5% to 52.9%.
  • Across the 11 months ending August 2026, DeLaval’s estimated Share of Search among milking equipment brands in New Zealand decreased from 36.2% to 32.8%.
  • Across the 11 months ending August 2026, Dairymaster’s estimated Share of Search among milking equipment brands in New Zealand increased from 7.6% to 8.4%.
  • Across the 11 months ending August 2026, GEA’s estimated Share of Search among milking equipment brands in New Zealand increased from 2.9% to 3.4%.
  • Across the 11 months ending August 2026, Waikato Milking Systems’ estimated Share of Search among milking equipment brands in New Zealand peaked at 57.5% in November 2025 and was lowest at 46.8% in July 2026.
  • Across the 11 months ending August 2026, DeLaval’s estimated Share of Search among milking equipment brands in New Zealand peaked at 38.7% in July 2026 and was lowest at 29.2% in November 2025.
  • Across the 11 months ending August 2026, Dairymaster’s estimated Share of Search among milking equipment brands in New Zealand peaked at 10.8% in December 2025 and was lowest at 4.5% in March 2026.
  • Across the 11 months ending August 2026, GEA’s estimated Share of Search among milking equipment brands in New Zealand peaked at 5.1% in February 2026 and was lowest at 1.8% in November 2025.
  • Across the 11 months ending August 2026, Lely’s estimated Share of Search among milking equipment brands in New Zealand peaked at 3.5% in January 2026 and was lowest at 0.88% in November 2025.
  • Across the 11 months ending August 2026, Lely held steady: its estimated Share of Search among milking equipment brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand milking equipment brands in August 2026?

  1. In August 2026, Waikato Milking Systems gained estimated Share of Search among milking equipment brands in New Zealand, from 46.8% to 52.9%.

  2. In August 2026, Lely gained estimated Share of Search among milking equipment brands in New Zealand, from 1.8% to 2.5%.

  3. In August 2026, DeLaval lost estimated Share of Search among milking equipment brands in New Zealand, from 38.7% to 32.8%.

  4. In August 2026, GEA lost estimated Share of Search among milking equipment brands in New Zealand, from 4.5% to 3.4%.

  5. Estimated monthly branded searches for Dairymaster in New Zealand rose 25% over 11 measured months, from 80 to 100 in August 2026.

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