DeLaval vs GEA:Which is more popular by branded search in New Zealand?
In August 2026, DeLaval had more branded searches than GEA among milking equipment brands in New Zealand. DeLaval was estimated to have 390 branded searches compared to GEA’s 40, and held a 32.8% Share of Search versus GEA’s 3.4%.
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Which is more popular in search, DeLaval or GEA?
Compare the milking systems and dairy shed equipment brands New Zealand farmers install. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DeLaval, GEA. The figures are in the table below the chart.
View monthly share of search table
| Month | Waikato Milking Systems | DeLaval | Dairymaster | GEA | Lely |
|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 36.2% | 7.6% | 2.9% | 2.9% |
| Nov 2025 | 57.5% | 29.2% | 10.6% | 1.8% | 0.88% |
| Dec 2025 | 50.6% | 34.9% | 10.8% | 2.4% | 1.2% |
| Jan 2026 | 50.6% | 36.5% | 5.9% | 3.5% | 3.5% |
| Feb 2026 | 51.5% | 37.4% | 5.1% | 5.1% | 1% |
| Mar 2026 | 56.3% | 33.9% | 4.5% | 3.6% | 1.8% |
| Apr 2026 | 50.6% | 35.6% | 6.9% | 4.6% | 2.3% |
| May 2026 | 55.7% | 31.3% | 8.7% | 2.6% | 1.7% |
| Jun 2026 | 55.7% | 31.3% | 6.1% | 4.3% | 2.6% |
| Jul 2026 | 46.8% | 38.7% | 8.1% | 4.5% | 1.8% |
| Aug 2026 | 52.9% | 32.8% | 8.4% | 3.4% | 2.5% |
| Sep 2026 | — | — | — | — | — |
How has the DeLaval and GEA comparison changed over the last 12 months?
3 findings
- DeLaval was ahead of GEA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DeLaval’s estimated Share of Search among milking equipment brands in New Zealand moved from 36.2% to 32.8%, and its estimated monthly branded searches moved from 380 to 390.
- Across the 11 months ending August 2026, GEA’s estimated Share of Search among milking equipment brands in New Zealand moved from 2.9% to 3.4%, and its estimated monthly branded searches moved from 30 to 40.
How did search popularity change for New Zealand milking equipment brands in August 2026?
2 changes
In August 2026, DeLaval lost estimated Share of Search among milking equipment brands in New Zealand, from 38.7% to 32.8%.
In August 2026, GEA lost estimated Share of Search among milking equipment brands in New Zealand, from 4.5% to 3.4%.
How each brand is measured
Brandwave collects information about searches that people make online using DeLaval’s and GEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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