Brandwave

How popular isGEA in search?

In August 2026, there were an estimated 40 branded searches for GEA in New Zealand which is up 33.3% over the last 11 months. GEA holds 3.4% estimated Share of Search among New Zealand milking equipment brands and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Waikato Milking Systems52.9%
  2. DeLaval32.8%
  3. Dairymaster8.4%
  4. GEA3.4%
  5. Lely2.5%
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Which milking equipment brands compete with GEA?

GEA against milking equipment brands in New Zealand, by month

Share of Search by month for Waikato Milking Systems, DeLaval, Dairymaster, GEA, Lely. The figures are in the table below the chart.

View monthly share of search table
MonthWaikato Milking SystemsDeLavalDairymasterGEALely
Oct 202550.5%36.2%7.6%2.9%2.9%
Nov 202557.5%29.2%10.6%1.8%0.88%
Dec 202550.6%34.9%10.8%2.4%1.2%
Jan 202650.6%36.5%5.9%3.5%3.5%
Feb 202651.5%37.4%5.1%5.1%1%
Mar 202656.3%33.9%4.5%3.6%1.8%
Apr 202650.6%35.6%6.9%4.6%2.3%
May 202655.7%31.3%8.7%2.6%1.7%
Jun 202655.7%31.3%6.1%4.3%2.6%
Jul 202646.8%38.7%8.1%4.5%1.8%
Aug 202652.9%32.8%8.4%3.4%2.5%
Sep 2026—————

  1. 1.Waikato Milking Systems

    52.9%

    held 1st · 630 estimated branded searches · +21.2% vs prior month · +6.1 points

  2. 2.DeLaval

    32.8%

    held 2nd · 390 estimated branded searches · -9.3% vs prior month · -6 points

  3. 3.Dairymaster

    8.4%

    held 3rd · 100 estimated branded searches · +11.1% vs prior month · +0.3 points

  4. 4.GEA

    3.4%

    held 4th · 40 estimated branded searches · -20% vs prior month · -1.1 points

  5. 5.Lely

    2.5%

    held 5th · 30 estimated branded searches · +50% vs prior month · +0.7 points

Compare search popularity between GEA and its closest rivals

How has branded search demand for GEA changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for GEA in New Zealand rose from 30 to 40.
  • Across the 11 months ending August 2026, GEA’s estimated Share of Search among milking equipment brands in New Zealand increased from 2.9% to 3.4%.
  • Across the 11 months ending August 2026, GEA’s estimated Share of Search among milking equipment brands in New Zealand peaked at 5.1% in February 2026 and was lowest at 1.8% in November 2025.

How did search popularity change for New Zealand milking equipment brands in August 2026?

  1. In August 2026, Waikato Milking Systems gained estimated Share of Search among milking equipment brands in New Zealand, from 46.8% to 52.9%.

  2. In August 2026, Lely gained estimated Share of Search among milking equipment brands in New Zealand, from 1.8% to 2.5%.

  3. In August 2026, DeLaval lost estimated Share of Search among milking equipment brands in New Zealand, from 38.7% to 32.8%.

  4. In August 2026, GEA lost estimated Share of Search among milking equipment brands in New Zealand, from 4.5% to 3.4%.

  5. Estimated monthly branded searches for Dairymaster in New Zealand rose 25% over 11 measured months, from 80 to 100 in August 2026.

How is GEA measured?

Brandwave collects information about searches that people make online using GEA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • gea farm technologies
  • gea milking
  • gea milking machine
  • gea rotary

Do you work for GEA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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