How popular isLely in search?
In August 2026, there were an estimated 30 branded searches for Lely in New Zealand which held steady over the last 11 months. Lely holds 2.5% estimated Share of Search among New Zealand milking equipment brands and is ranked 5th of 5 competitors for search popularity.
Waikato Milking Systems52.9%DeLaval32.8%
Dairymaster8.4%
GEA3.4%
Lely2.5%
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Which milking equipment brands compete with Lely?
Share of Search by month for Waikato Milking Systems, DeLaval, Dairymaster, GEA, Lely. The figures are in the table below the chart.
View monthly share of search table
| Month | Waikato Milking Systems | DeLaval | Dairymaster | GEA | Lely |
|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 36.2% | 7.6% | 2.9% | 2.9% |
| Nov 2025 | 57.5% | 29.2% | 10.6% | 1.8% | 0.88% |
| Dec 2025 | 50.6% | 34.9% | 10.8% | 2.4% | 1.2% |
| Jan 2026 | 50.6% | 36.5% | 5.9% | 3.5% | 3.5% |
| Feb 2026 | 51.5% | 37.4% | 5.1% | 5.1% | 1% |
| Mar 2026 | 56.3% | 33.9% | 4.5% | 3.6% | 1.8% |
| Apr 2026 | 50.6% | 35.6% | 6.9% | 4.6% | 2.3% |
| May 2026 | 55.7% | 31.3% | 8.7% | 2.6% | 1.7% |
| Jun 2026 | 55.7% | 31.3% | 6.1% | 4.3% | 2.6% |
| Jul 2026 | 46.8% | 38.7% | 8.1% | 4.5% | 1.8% |
| Aug 2026 | 52.9% | 32.8% | 8.4% | 3.4% | 2.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.9% | 630 | +21.2% | +6.1 points | |
| 2, held 2nd | 32.8% | 390 | -9.3% | -6 points | |
| 3, held 3rd | 8.4% | 100 | +11.1% | +0.3 points | |
| 4, held 4th | 3.4% | 40 | -20% | -1.1 points | |
| 5, held 5th | 2.5% | 30 | +50% | +0.7 points |
52.9%
held 1st · 630 estimated branded searches · +21.2% vs prior month · +6.1 points
2.
32.8%
held 2nd · 390 estimated branded searches · -9.3% vs prior month · -6 points
8.4%
held 3rd · 100 estimated branded searches · +11.1% vs prior month · +0.3 points
4.
GEA3.4%
held 4th · 40 estimated branded searches · -20% vs prior month · -1.1 points
5.
Lely2.5%
held 5th · 30 estimated branded searches · +50% vs prior month · +0.7 points
Compare search popularity between Lely and its closest rivals
How has branded search demand for Lely changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lely in New Zealand held steady at 30.
- Across the 11 months ending August 2026, Lely’s estimated Share of Search among milking equipment brands in New Zealand peaked at 3.5% in January 2026 and was lowest at 0.88% in November 2025.
How did search popularity change for New Zealand milking equipment brands in August 2026?
5 changes
In August 2026, Waikato Milking Systems gained estimated Share of Search among milking equipment brands in New Zealand, from 46.8% to 52.9%.
In August 2026, Lely gained estimated Share of Search among milking equipment brands in New Zealand, from 1.8% to 2.5%.
In August 2026, DeLaval lost estimated Share of Search among milking equipment brands in New Zealand, from 38.7% to 32.8%.
In August 2026, GEA lost estimated Share of Search among milking equipment brands in New Zealand, from 4.5% to 3.4%.
Estimated monthly branded searches for Dairymaster in New Zealand rose 25% over 11 measured months, from 80 to 100 in August 2026.
How is Lely measured?
Brandwave collects information about searches that people make online using Lely’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- lely milking
- lely milking machine
- lely robot
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Is Lely your brand?
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