Lely vs Waikato Milking Systems:Which is more popular by branded search in New Zealand?
In August 2026, Waikato Milking Systems had more branded searches than Lely among milking equipment brands in New Zealand. Waikato Milking Systems was estimated to have 630 branded searches compared to Lely’s 30, and held a 52.9% Share of Search versus Lely’s 2.5%.
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Which is more popular in search, Lely or Waikato Milking Systems?
Compare the milking systems and dairy shed equipment brands New Zealand farmers install. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Waikato Milking Systems, Lely. The figures are in the table below the chart.
View monthly share of search table
| Month | Waikato Milking Systems | DeLaval | Dairymaster | GEA | Lely |
|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 36.2% | 7.6% | 2.9% | 2.9% |
| Nov 2025 | 57.5% | 29.2% | 10.6% | 1.8% | 0.88% |
| Dec 2025 | 50.6% | 34.9% | 10.8% | 2.4% | 1.2% |
| Jan 2026 | 50.6% | 36.5% | 5.9% | 3.5% | 3.5% |
| Feb 2026 | 51.5% | 37.4% | 5.1% | 5.1% | 1% |
| Mar 2026 | 56.3% | 33.9% | 4.5% | 3.6% | 1.8% |
| Apr 2026 | 50.6% | 35.6% | 6.9% | 4.6% | 2.3% |
| May 2026 | 55.7% | 31.3% | 8.7% | 2.6% | 1.7% |
| Jun 2026 | 55.7% | 31.3% | 6.1% | 4.3% | 2.6% |
| Jul 2026 | 46.8% | 38.7% | 8.1% | 4.5% | 1.8% |
| Aug 2026 | 52.9% | 32.8% | 8.4% | 3.4% | 2.5% |
| Sep 2026 | — | — | — | — | — |
How has the Lely and Waikato Milking Systems comparison changed over the last 12 months?
3 findings
- Waikato Milking Systems was ahead of Lely in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lely’s estimated Share of Search among milking equipment brands in New Zealand moved from 2.9% to 2.5%, and its estimated monthly branded searches held steady at 30.
- Across the 11 months ending August 2026, Waikato Milking Systems’ estimated Share of Search among milking equipment brands in New Zealand moved from 50.5% to 52.9%, and its estimated monthly branded searches moved from 530 to 630.
How did search popularity change for New Zealand milking equipment brands in August 2026?
2 changes
In August 2026, Waikato Milking Systems gained estimated Share of Search among milking equipment brands in New Zealand, from 46.8% to 52.9%.
In August 2026, Lely gained estimated Share of Search among milking equipment brands in New Zealand, from 1.8% to 2.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Lely’s and Waikato Milking Systems’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lely
3 branded search terms
- lely milking
- lely milking machine
- lely robot
Waikato Milking Systems
4 branded search terms
- waikato milking
- waikato milking systems
- waikato milking systems near me
- waikato milking systems new zealand
Put your own brand in this comparison
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