How popular isDeLaval in search?
In August 2026, there were an estimated 390 branded searches for DeLaval in New Zealand which held steady over the last 11 months. DeLaval holds 32.8% estimated Share of Search among New Zealand milking equipment brands and is ranked 2nd of 5 competitors for search popularity.
Waikato Milking Systems52.9%DeLaval32.8%
Dairymaster8.4%
GEA3.4%
Lely2.5%
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Which milking equipment brands compete with DeLaval?
Share of Search by month for Waikato Milking Systems, DeLaval, Dairymaster, GEA, Lely. The figures are in the table below the chart.
View monthly share of search table
| Month | Waikato Milking Systems | DeLaval | Dairymaster | GEA | Lely |
|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 36.2% | 7.6% | 2.9% | 2.9% |
| Nov 2025 | 57.5% | 29.2% | 10.6% | 1.8% | 0.88% |
| Dec 2025 | 50.6% | 34.9% | 10.8% | 2.4% | 1.2% |
| Jan 2026 | 50.6% | 36.5% | 5.9% | 3.5% | 3.5% |
| Feb 2026 | 51.5% | 37.4% | 5.1% | 5.1% | 1% |
| Mar 2026 | 56.3% | 33.9% | 4.5% | 3.6% | 1.8% |
| Apr 2026 | 50.6% | 35.6% | 6.9% | 4.6% | 2.3% |
| May 2026 | 55.7% | 31.3% | 8.7% | 2.6% | 1.7% |
| Jun 2026 | 55.7% | 31.3% | 6.1% | 4.3% | 2.6% |
| Jul 2026 | 46.8% | 38.7% | 8.1% | 4.5% | 1.8% |
| Aug 2026 | 52.9% | 32.8% | 8.4% | 3.4% | 2.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.9% | 630 | +21.2% | +6.1 points | |
| 2, held 2nd | 32.8% | 390 | -9.3% | -6 points | |
| 3, held 3rd | 8.4% | 100 | +11.1% | +0.3 points | |
| 4, held 4th | 3.4% | 40 | -20% | -1.1 points | |
| 5, held 5th | 2.5% | 30 | +50% | +0.7 points |
52.9%
held 1st · 630 estimated branded searches · +21.2% vs prior month · +6.1 points
2.
32.8%
held 2nd · 390 estimated branded searches · -9.3% vs prior month · -6 points
8.4%
held 3rd · 100 estimated branded searches · +11.1% vs prior month · +0.3 points
4.
GEA3.4%
held 4th · 40 estimated branded searches · -20% vs prior month · -1.1 points
5.
Lely2.5%
held 5th · 30 estimated branded searches · +50% vs prior month · +0.7 points
Compare search popularity between DeLaval and its closest rivals
How has branded search demand for DeLaval changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for DeLaval in New Zealand held steady, from 380 to 390.
- Across the 11 months ending August 2026, DeLaval’s estimated Share of Search among milking equipment brands in New Zealand decreased from 36.2% to 32.8%.
- Across the 11 months ending August 2026, DeLaval’s estimated Share of Search among milking equipment brands in New Zealand peaked at 38.7% in July 2026 and was lowest at 29.2% in November 2025.
How did search popularity change for New Zealand milking equipment brands in August 2026?
5 changes
In August 2026, Waikato Milking Systems gained estimated Share of Search among milking equipment brands in New Zealand, from 46.8% to 52.9%.
In August 2026, Lely gained estimated Share of Search among milking equipment brands in New Zealand, from 1.8% to 2.5%.
In August 2026, DeLaval lost estimated Share of Search among milking equipment brands in New Zealand, from 38.7% to 32.8%.
In August 2026, GEA lost estimated Share of Search among milking equipment brands in New Zealand, from 4.5% to 3.4%.
Estimated monthly branded searches for Dairymaster in New Zealand rose 25% over 11 measured months, from 80 to 100 in August 2026.
How is DeLaval measured?
Brandwave collects information about searches that people make online using DeLaval’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- delaval
- delaval com
- delaval ltd
- delaval milking
- delaval milking machine
- delaval near me
- delaval nz
- delaval rotary
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Is DeLaval your brand?
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