Dairymaster vs DeLaval:Which is more popular by branded search in New Zealand?
In August 2026, DeLaval had more branded searches than Dairymaster among milking equipment brands in New Zealand. DeLaval was estimated to have 390 branded searches compared to Dairymaster’s 100, and held a 32.8% Share of Search versus Dairymaster’s 8.4%.
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Which is more popular in search, Dairymaster or DeLaval?
Compare the milking systems and dairy shed equipment brands New Zealand farmers install. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DeLaval, Dairymaster. The figures are in the table below the chart.
View monthly share of search table
| Month | Waikato Milking Systems | DeLaval | Dairymaster | GEA | Lely |
|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 36.2% | 7.6% | 2.9% | 2.9% |
| Nov 2025 | 57.5% | 29.2% | 10.6% | 1.8% | 0.88% |
| Dec 2025 | 50.6% | 34.9% | 10.8% | 2.4% | 1.2% |
| Jan 2026 | 50.6% | 36.5% | 5.9% | 3.5% | 3.5% |
| Feb 2026 | 51.5% | 37.4% | 5.1% | 5.1% | 1% |
| Mar 2026 | 56.3% | 33.9% | 4.5% | 3.6% | 1.8% |
| Apr 2026 | 50.6% | 35.6% | 6.9% | 4.6% | 2.3% |
| May 2026 | 55.7% | 31.3% | 8.7% | 2.6% | 1.7% |
| Jun 2026 | 55.7% | 31.3% | 6.1% | 4.3% | 2.6% |
| Jul 2026 | 46.8% | 38.7% | 8.1% | 4.5% | 1.8% |
| Aug 2026 | 52.9% | 32.8% | 8.4% | 3.4% | 2.5% |
| Sep 2026 | — | — | — | — | — |
How has the Dairymaster and DeLaval comparison changed over the last 12 months?
3 findings
- DeLaval was ahead of Dairymaster in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dairymaster’s estimated Share of Search among milking equipment brands in New Zealand moved from 7.6% to 8.4%, and its estimated monthly branded searches moved from 80 to 100.
- Across the 11 months ending August 2026, DeLaval’s estimated Share of Search among milking equipment brands in New Zealand moved from 36.2% to 32.8%, and its estimated monthly branded searches moved from 380 to 390.
How did search popularity change for New Zealand milking equipment brands in August 2026?
2 changes
In August 2026, DeLaval lost estimated Share of Search among milking equipment brands in New Zealand, from 38.7% to 32.8%.
Estimated monthly branded searches for Dairymaster in New Zealand rose 25% over 11 measured months, from 80 to 100 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dairymaster’s and DeLaval’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dairymaster
5 branded search terms
- dairymaster
- dairymaster com
- dairymaster near me
- dairymaster nz
- dairymaster rotary
DeLaval
8 branded search terms
- delaval
- delaval com
- delaval ltd
- delaval milking
- delaval milking machine
- delaval near me
- delaval nz
- delaval rotary
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