GEA vs Lely:Which is more popular by branded search in New Zealand?
In August 2026, GEA had more branded searches than Lely among milking equipment brands in New Zealand. GEA was estimated to have 40 branded searches compared to Lely’s 30, and held a 3.4% Share of Search versus Lely’s 2.5%.
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Which is more popular in search, GEA or Lely?
Compare the milking systems and dairy shed equipment brands New Zealand farmers install. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GEA, Lely. The figures are in the table below the chart.
View monthly share of search table
| Month | Waikato Milking Systems | DeLaval | Dairymaster | GEA | Lely |
|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 36.2% | 7.6% | 2.9% | 2.9% |
| Nov 2025 | 57.5% | 29.2% | 10.6% | 1.8% | 0.88% |
| Dec 2025 | 50.6% | 34.9% | 10.8% | 2.4% | 1.2% |
| Jan 2026 | 50.6% | 36.5% | 5.9% | 3.5% | 3.5% |
| Feb 2026 | 51.5% | 37.4% | 5.1% | 5.1% | 1% |
| Mar 2026 | 56.3% | 33.9% | 4.5% | 3.6% | 1.8% |
| Apr 2026 | 50.6% | 35.6% | 6.9% | 4.6% | 2.3% |
| May 2026 | 55.7% | 31.3% | 8.7% | 2.6% | 1.7% |
| Jun 2026 | 55.7% | 31.3% | 6.1% | 4.3% | 2.6% |
| Jul 2026 | 46.8% | 38.7% | 8.1% | 4.5% | 1.8% |
| Aug 2026 | 52.9% | 32.8% | 8.4% | 3.4% | 2.5% |
| Sep 2026 | — | — | — | — | — |
How has the GEA and Lely comparison changed over the last 12 months?
3 findings
- GEA was ahead of Lely in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GEA’s estimated Share of Search among milking equipment brands in New Zealand moved from 2.9% to 3.4%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 11 months ending August 2026, Lely’s estimated Share of Search among milking equipment brands in New Zealand moved from 2.9% to 2.5%, and its estimated monthly branded searches held steady at 30.
How did search popularity change for New Zealand milking equipment brands in August 2026?
2 changes
In August 2026, Lely gained estimated Share of Search among milking equipment brands in New Zealand, from 1.8% to 2.5%.
In August 2026, GEA lost estimated Share of Search among milking equipment brands in New Zealand, from 4.5% to 3.4%.
How each brand is measured
Brandwave collects information about searches that people make online using GEA’s and Lely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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