Dairymaster vs GEA:Which is more popular by branded search in New Zealand?
In August 2026, Dairymaster had more branded searches than GEA among milking equipment brands in New Zealand. Dairymaster was estimated to have 100 branded searches compared to GEA’s 40, and held an 8.4% Share of Search versus GEA’s 3.4%.
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Which is more popular in search, Dairymaster or GEA?
Compare the milking systems and dairy shed equipment brands New Zealand farmers install. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dairymaster, GEA. The figures are in the table below the chart.
View monthly share of search table
| Month | Waikato Milking Systems | DeLaval | Dairymaster | GEA | Lely |
|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 36.2% | 7.6% | 2.9% | 2.9% |
| Nov 2025 | 57.5% | 29.2% | 10.6% | 1.8% | 0.88% |
| Dec 2025 | 50.6% | 34.9% | 10.8% | 2.4% | 1.2% |
| Jan 2026 | 50.6% | 36.5% | 5.9% | 3.5% | 3.5% |
| Feb 2026 | 51.5% | 37.4% | 5.1% | 5.1% | 1% |
| Mar 2026 | 56.3% | 33.9% | 4.5% | 3.6% | 1.8% |
| Apr 2026 | 50.6% | 35.6% | 6.9% | 4.6% | 2.3% |
| May 2026 | 55.7% | 31.3% | 8.7% | 2.6% | 1.7% |
| Jun 2026 | 55.7% | 31.3% | 6.1% | 4.3% | 2.6% |
| Jul 2026 | 46.8% | 38.7% | 8.1% | 4.5% | 1.8% |
| Aug 2026 | 52.9% | 32.8% | 8.4% | 3.4% | 2.5% |
| Sep 2026 | — | — | — | — | — |
How has the Dairymaster and GEA comparison changed over the last 12 months?
3 findings
- Dairymaster was ahead of GEA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dairymaster’s estimated Share of Search among milking equipment brands in New Zealand moved from 7.6% to 8.4%, and its estimated monthly branded searches moved from 80 to 100.
- Across the 11 months ending August 2026, GEA’s estimated Share of Search among milking equipment brands in New Zealand moved from 2.9% to 3.4%, and its estimated monthly branded searches moved from 30 to 40.
How did search popularity change for New Zealand milking equipment brands in August 2026?
2 changes
In August 2026, GEA lost estimated Share of Search among milking equipment brands in New Zealand, from 4.5% to 3.4%.
Estimated monthly branded searches for Dairymaster in New Zealand rose 25% over 11 measured months, from 80 to 100 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dairymaster’s and GEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dairymaster
5 branded search terms
- dairymaster
- dairymaster com
- dairymaster near me
- dairymaster nz
- dairymaster rotary
GEA
4 branded search terms
- gea farm technologies
- gea milking
- gea milking machine
- gea rotary
Put your own brand in this comparison
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